Pengaruh Corporate Image, relationship Marketing, Trust, Pada Niat beli PT. Menara Sentosa Surakarta

PRADANA, SUMA (2017) Pengaruh Corporate Image, relationship Marketing, Trust, Pada Niat beli PT. Menara Sentosa Surakarta. Other thesis, Universitas Sebelas Maret.

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    Abstract

    The aim of this study was to examine the relationship of corporate image with trust, relationship marketing with trust, relationship of trust with purchase intention. This study was done at PT. Menara Sentosa’s consumer in Surakarta. This study used survey method. The population in this study are PT. Menara Sentosa’s consumer. The sampling technique was used purposive sampling with amount of sample 190 consumer. The measurement of respondents to the questionnaire used 5 point Likert-type scale. As for testing the hyphotesis using causality analysis to determine the relationship of corporate image with trust, relationship of relationship marketing with trust, relationship of trust with purchase intention. Analysis of the data found that corporate image positively related to trust, relationship marketing positively related to trust, trust positively related to purchase intention This study has limitation including the observed object is focused only on the PT. Menara Sentosa’s Consumer so it can influence the limitation of generalized study. Therefore, the next researcch is expected to complete the limitation of this research. Keywords : Corporate image, Relationship Marketing, Trust, Purchase Intentio

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > Manajemen
    Depositing User: Rina Dwi Setianingrum
    Date Deposited: 31 Mar 2017 10:33
    Last Modified: 31 Mar 2017 10:33
    URI: https://eprints.uns.ac.id/id/eprint/32925

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