Pengaruh Inter-Personal Motivation dan Personal Motivation pada Attitudes Toward Counterfeit Product

H, MUTIARA ADZHANI (2017) Pengaruh Inter-Personal Motivation dan Personal Motivation pada Attitudes Toward Counterfeit Product. Other thesis, Universitas Sebelas Maret.

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    Abstract

    PENGARUH INTER-PERSONAL MOTIVATION DAN PERSONAL MOTIVATION PADA ATTITUDES TOWARD COUNTERFEIT PRODUCT MUTIARA ADZHANI HARINDA (F0212074) Indonesia merupakan salah satu dari negara yang memiliki pengawasan peredaran barang-barang palsu yang sangat rendah dan laju pertumbuhan penjualan online maupun pada pasar fisik barang palsu sangat tinggi di Indonesia. Maraknya konsumsi barang counterfeit menjadikan adanya fenomena sikap perilaku konsumen terhadap barang counterfeit. Penelitian ini merupakan modifikasi dari Prestige Seeking Consumer Behavior (PSCB) oleh Vigneron dan Johnson pada tahun 2002. Penelitian ini menguji pengaruh hubungan antara conspicuousness, nilai hedonis, nilai keunikan, kualitas, nilai hedonis, extended self, dan value consciousness terhadap attitude toward counterfeit. Populasi penelitian ini adalah masyarakat kota Surakarta yang pernah membeli produk counterfeit yang terdiri dari tas, jam tangan, sepatu, baju, kacamata, dompet dan parfum. Sampel penelitian diambil sebanyak 200 responden dengan teknik purposive sampling dan data primer diperoleh dari kuesioner. Data yang diperoleh diuji dengan analisis deskriptif, korelasi, dan regresi liner berganda dengan menggunakan software SPSS 16. Hasil pengujian menunjukkan bahwa conspicuousness, dan value consciousness berpengaruh positif pada attitude toward counterfeit, sedangkan kualitas berpengaruh negatif pada attitude toward counterfeit. Kata Kunci: conspicuous consumption, conspicuousness, nilai hedonis, nilai keunikan, extended self, value consciousness, attitude toward counterfeit product. ABSTRACT THE IMPACT OF INTER-PERSONAL MOTIVATION AND PERSONAL-MOTIVATION ON ATTITUDE TOWARD COUNTERFEIT PRODUCT MUTIARA ADZHANI HARINDA (F0212074) Indonesia is one of the countries that have low surveillance over the distribution of counterfeit goods and the rate of growth of sales online and in the physical market of counterfeit goods is very high. The rise of counterfeit goods consumption makes the phenomenon of consumer behavior attitudes toward counterfeit goods. This study is a modification of the framework Prestige Seeking Consumer Behavior (PSCB) by Vigneron and Johnson in 2002. This study examined the effect of the relationship between conspicuousness, hedonic value, uniqueness, quality, hedonic value, extended self, and value consciousness to the attitude toward counterfeit. The population targeted on this research consists of consumers in the city of Surakarta who ever buy counterfeit products consisting of bags, watches, shoes, clothes, sunglasses, wallets and perfumes. The sample derives from 200 respondents which were taken by purposive sampling and primary data obtained from questionnaires. The data obtained were tested with descriptive analysis, correlation and multiple linear regression using SPSS 16 software. The result of this research shows that the conspicuousness, and value consciousness has the positive impact on the attitude toward counterfeit, while quality has the negative impact on the attitude toward counterfeit. Keyword: conspicuous consumption, conspicuousness, hedonic value, uniqueness, extended self, value consciousness, attitude toward counterfeit product.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HA Statistics
    H Social Sciences > HB Economic Theory
    H Social Sciences > HC Economic History and Conditions
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > Manajemen
    Depositing User: Agista Zulfa Dini
    Date Deposited: 23 Mar 2017 13:35
    Last Modified: 23 Mar 2017 13:35
    URI: https://eprints.uns.ac.id/id/eprint/32092

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