Pengaruh Discount Price, In-store Display dan Sales People terhadap Pembelian Impulsif Dengan Impulse Buying Tendency Sebagai Variabel Moderasi

SETIYOWATI, AGUSTINA (2017) Pengaruh Discount Price, In-store Display dan Sales People terhadap Pembelian Impulsif Dengan Impulse Buying Tendency Sebagai Variabel Moderasi. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT "INFLUENCE DISCOUNT PRICE, IN-STORE DISPLAY AND SALES PEOPLE TO THE PURCHASE IMPULSIF WITH IMPULSE BUYING TENDECY AS A VARIABLE MODERATION" (Study On Consumers MDS Hartono Lifestyle Mall) AGUSTINA SETIYOWATI F1214004 This study aims to test the influence of impulse buying tendency in moderate the relationship between discount price, in-store display and sales people on the impulse buying. Specifically, this study tests whether the discount price, in-store display, sales people and impulse buying tendency is an important variable in the form of impulse buying. The Data obtained through the survey by doing the spread of the questionnaire to the respondents. The sample consists of 110 customers MDS in Hartono Lifestyle Mall that make impulse buying. PLS is used to explain the relationship between the variables in the hypothesis. The result shows that the discount price significant influence on the impulse buying, in-store display a significant influence on the impulse buying, sales people a significant influential on the impulse buying, impulse buying tendency to strengthen the relationship between discount price, in-store display and sales people on the impulse buying. In this study, limitations and implications of the research also are discussed in order to provide insights into the theoretical aspects, practical,and further research. Key Words : discount price, in-store display, sales people, impulse buying

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > Manajemen
    Depositing User: Fransiska Meilani f
    Date Deposited: 16 Mar 2017 13:41
    Last Modified: 16 Mar 2017 13:41
    URI: https://eprints.uns.ac.id/id/eprint/31912

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