PENERAPAN BAURAN PROMOSI DALAM USAHA MENINGKATKAN JUMLAH PELANGGAN TELKOM SPEEDY PADA PT.TELKOM KANCATEL NGAWI

PRATIKASARI, TRIWIBAWATI DYAH (2010) PENERAPAN BAURAN PROMOSI DALAM USAHA MENINGKATKAN JUMLAH PELANGGAN TELKOM SPEEDY PADA PT.TELKOM KANCATEL NGAWI. Other thesis, Universitas Sebelas Maret.

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Abstract

PT.Telkom Kancatel Ngawi in an effort to attract consumers and to market share, the company applied promotional mix to face the competition with other Internet service provider company. For these reasons the authors conducted a study to determine promotion and media campaign that used PT.Telkom Kancatel Ngawi and to investigate the effect of implementation of sales promotion. Data obtained in this study using interviews, observation and literature study. While the discussion method used is descriptive discussion by describing or narrating implementation promotion conducted by PT Telkom Kancatel Ngawi in increasing the number of customers of Telkom Speedy. PT. Telkom Kancatel Ngawi using five promotional mix include: advertising, sales promotion, personal selling, public relations, and direct marketing to market the product Speedy. While the promotion of media used to advertise Telkom Speedy ie newspaper / newspapers, radio, brochures, banners, banners, billboards, and internet. With the implementation of the promotion mix of the company, the largest customer of Telkom Speedy in December 2009 reached 226 subscribers held sales promotion (discount) rate Multispeed Speedy promo package, For you Teacher, and Student. While the lowest amount to 92 customers in last August 2009 held the program package Merdeka Speedy Ramadan and Achievement. The discussion can be concluded that the media campaign that is applied PT.Telkom Kancatel Ngawi increase the number of customers of Telkom Speedy. As input for the company, the author gives suggestions for further integrate Ngawi Kancatel PT.Telkom promotion activities such as sales promotion, personal selling, direct marketing should be more emphasized because of the promotion either by the customer getting a response. Keywords: Mix of campaign and media promotions as well as the effect of implementation of sales promotion

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
Depositing User: Isro'iyatul Mubarokah
Date Deposited: 13 Jul 2013 18:26
Last Modified: 13 Jul 2013 18:26
URI: https://eprints.uns.ac.id/id/eprint/3190

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