PENGARUH KATALOG ONLINE SHOP DI INSTAGRAM DAN STATUS EKONOMI TERHADAP PERILAKU KONSUMEN (Studi Korelasi Terpaan Katalog Online Shop Akun @steddystore di Instagram dan Status Ekonomi Terhadap Perilaku Konsumen Pada Follower Akun @steddystore)

NURSIANTO, DWI (2017) PENGARUH KATALOG ONLINE SHOP DI INSTAGRAM DAN STATUS EKONOMI TERHADAP PERILAKU KONSUMEN (Studi Korelasi Terpaan Katalog Online Shop Akun @steddystore di Instagram dan Status Ekonomi Terhadap Perilaku Konsumen Pada Follower Akun @steddystore). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Dwi Nursianto, D0212036, Influence Online Catalog Shop On Instagram And Economic Status Of Consumer Behavior (Correlation Study Exposure Catalog Online Shop @steddystore and Economic Status Of Consumer Behavior On Account Follower @steddystore), theses courses of Social Communication Sciences UNS. Internet provides new opportunities to the marketers to sell products to consumers. With the internet, marketers can sell goods and services directly (direct selling) or commonly called e-commerce. Products are offered in e-commerce includes all goods and services or can be unlimited ranging from electronics, fashion to household goods. shop on the Internet used by internet marketers called online shop. One of the online shop in the marketing of product is to use online catalog with Instagram. This study intends to determine the effect of exposure to the online catalog shop @steddystore account on Instagram and economic status on consumer behavior Follower @steddystore account. This study uses three variabels: first independent variabel exposure to online catalog shop @steddystore Instagram account, second independent variabel economic status and the dependent variabel is the behavior konsumen. The analysis used multiple linear regression calculation using SPSS 17. This study used a online questionnaires with sampling technique using sampling nonprobalitas with quota sampling technique. The method of collecting the sample size in this study using Taro Yamane calculation formula obtained a sample of 100 respondents. The results of multiple linear regression analysis obtained 22.7% of consumer behavior is influenced by exposure to the online catalog shop @steddystore and economic status, and 77.3% are influenced by other faktors. exposure @steddystore shop the online catalog and economic status together influence the behavior of consumers at @steddystore Follower. The regression equation obtained was Y = 30,422+ 2,737 x_1 + 1.407X_2. Exposure to shop the online catalog @steddystore partially influence on consumer behavior in the Follower @steddystore with t count 5,410 sig level. 0000. Economic status partially influence on consumer behavior in the Follower @steddystore with t count 2,018 sig level. 0046. Keywords : correlation studies, Facets of Effect, Consumer Behaviour, Economic Status, Instagram, Catalog Online Shop

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: faizah sarah yasarah
    Date Deposited: 10 Feb 2017 08:51
    Last Modified: 10 Feb 2017 08:51
    URI: https://eprints.uns.ac.id/id/eprint/31684

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