PERILAKU KONSUMTIF REMAJA PEMINUM KOPI DI COFFEE SHOP (Studi Deskriptif Kualitatif Tentang Perilaku Konsumtif Remaja Peminum Kopi di Coffee Shop di Kecamatan Plaosan, Kabupaten Magetan)

KURNIAWAN, ARDIETYA (2016) PERILAKU KONSUMTIF REMAJA PEMINUM KOPI DI COFFEE SHOP (Studi Deskriptif Kualitatif Tentang Perilaku Konsumtif Remaja Peminum Kopi di Coffee Shop di Kecamatan Plaosan, Kabupaten Magetan). Other thesis, Universitas Sebelas Maret.

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    ABSTRACT Ardietya Kurniawan. D0310010. Thesis. Faculty of social and Political Sciences of the Sebelas Maret University. 2016. Adolescent Consumptive Behavior of Coffee Connoisseurs at Coffee Shop (Descriptive Qualitative Study about the Adolescent Consumptive Behavior Of Coffee Connoisseurs at Coffee shop in district of Plaosan, Magetan) The culture of coffee drinking is a new trend that appeared in various societies. His delight at this time have become part of the lifestyle at once a liaison in communicating. Coffee connoisseurs once were elderly people who could make them feel and enjoy the heat after drinking coffee. Now bring up the coffee shop a comfortable and simple this is favored by adolescents because of the atmosphere and convenient location. Thus coffee connoisseurs not only the old people only, but the adolescents began to partake in the pleasures of touch coffee shop that once was only felt by the elderly people. Indeed at the time of this coffee shop has experienced a shift in meaning, which visits the coffee shop not only as the place most people do activities of consumption but also visited coffee shops has become one of the lifestyle for most adolescents today. This research is a descriptive qualitative research types that focus on the field research and did not rule out library study that aim to describe the adolescent consumptive behavior of coffee connoisseurs in district of Plaosan, Magetan. The sampling techniques used in this research is purposive sampling, also uses the technique of snowball sampling. Samples taken in this study is the adolescent in Plaosan is glad to consume coffee in place get some coffee. Engineering data collection method using in-depth interviews, observation and documentation. Analysis of the data used is interactive analysis that includes data collection, data reduction, the presentation of data, and the withdrawal of the conclusion. The results of this study indicate that the characteristics that stand out on a coffee connoisseur adolescent seen from lifestyle and his social life was spent much of his time with his friends. Factors that influence adolescents to consume coffee because of the motivation of the individual, the individual economies, teammates and family. Motivation in adolescents coffee connoisseur is to fulfill his wishes, supported by the economic support and teammates who made the coffee connoisseur adolescents more comfortable in doing the activities of consumption. While the influential family factors in the incidence of individual motivation factors. Consumptive behavior was done by adolescent coffee connoisseur is to choose the site, the types of drinks to their favorites, choosing snacks as a friend drinking coffee, select invite friends, a time that fits their expectations, how to enjoy drinks, chatting, smoking, enjoy the atmosphere when consuming coffee and put aside allowance. Consumption activities conducted on adolescent is desire not the need. Keywords: adolescent, consumerist, coffee

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HM Sociology
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Sosiologi
    Depositing User: Agista Zulfa Dini
    Date Deposited: 14 Dec 2016 06:08
    Last Modified: 14 Dec 2016 06:08

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