EFEKTIVITAS PROGRAM REVITALISASI PASAR PUCANGSAWIT KECAMATAN JEBRES KOTA SURAKARTA

WULANDARI, FITRI DWI (2016) EFEKTIVITAS PROGRAM REVITALISASI PASAR PUCANGSAWIT KECAMATAN JEBRES KOTA SURAKARTA. Other thesis, Universitas Sebelas Maret.

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Abstract

Fitri Dwi Wulandari, D1114012. “Revitalization Program Effectiveness of Pucangsawit Traditional Market in Jebres District of Surakarta”. Thesis: Department of Public Administration, Faculty of Social and Political Sciences Sebelas Maret University, Surakarta, 2016. 96 Pages The traditional market is identical with the trade location which is dirty, unsafe, disorganized, traffic jams, price uncertainty and many others bad images. The existence of traditional markets in Surakarta runs into competition with so many modern markets emerging lately. This situation raises concerns to the government. The Government of Surakarta City, through the Department of Market Management, undertake a program of revitalization for traditional markets in order to revive the place in an area, which is running into regression, so they will not be degraded. Therefore the government of Surakarta City issued a local regulation No. 1 Year 2010 about the management and protection of traditional markets. This study aims to explain about Revitalization Program Effectiveness of Pucangsawit Traditional Market in Jebres District of Surakarta which can be measured by using the opinion of Richard M. Duncan Streers (1985: 53) which stated about three (3) criteria, namely: 1) Achievement. 2) Integration. 3) Adaptation. The research used by the writer is descriptive qualitative research methods. The data is collected through interview, observation and document review. The data retrieval is done by using purposive method. The validity of the data is confirmed by using a triangulation of data sources, which is used to test the credibility of the data by checking the data obtained through several sources. Analysis of the data is done by using the interactive model analysis. It can be concluded that the Revitalization Program Effectiveness of Pucangsawit Traditional Market has the result of: 1) The achievement of the revitalization program of Pucangsawit traditional market has not been effective. The development goals of is accomplished, yet the mission to prosper the trader or seller has not been achieved due to lack of visitors. 2) The integration is already effective because the development of Pucangsawit traditional market was based on procedures. 3) The adaptation is less effective because there has been no significant development in the effort of enlivening the market. Keyword: Effectiveness, Revitalization, Traditional market

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