PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT ADOPSI pelatihanorganik.com SEBAGAI MEDIA PROMOSI (KASUS P4S TANI MULYO DI KABUPATEN SRAGEN)

Herawati, Yuni (2016) PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP NIAT ADOPSI pelatihanorganik.com SEBAGAI MEDIA PROMOSI (KASUS P4S TANI MULYO DI KABUPATEN SRAGEN). Other thesis, Universitas Sebelas Maret.

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    Abstract

    The aim of this research is to analyze influence ease perception, usefulness perception, attitude and adoption intentions farmers using of pelatihanorganik.com website as promotion media in Sragen Regency. The research location is in Gringging Village, Sambungmacan District, Sragen Regency with consideration of this village has a group of farmers who have been recognized by the Ministry of Agriculture as a Training Centre for Agricultural and Rural Governmental. The methode of this research is descriptives research with survey technique. Methods of data analysis is done by SEM (Structural Equation Modelling) and using software SmartPLS. The result showed that ease perception have significance influence on usefulness perception and attitude to use pelatihanorganik.com, usefulness perception have significance influence on attitude to use pelatihanorganik.com, usefulness perception have no significance influence on intentions to use pelatihanorganik.com, and attitude to use pelatihanorganik.com have significance influence on intentions to use pelatihanorganik.com as promotion media to P4S Tani Mulyo at Sragen Regency.

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Figur Hisnu Aslam
    Date Deposited: 02 Dec 2016 07:40
    Last Modified: 02 Dec 2016 07:40
    URI: https://eprints.uns.ac.id/id/eprint/30160

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