Gaya Komunikasi Tour Guide dan Kepuasan Pengguna Bus Werkudara di Kota Surakarta Tahun 2016

J, ANNISHA FATHULLAH (2016) Gaya Komunikasi Tour Guide dan Kepuasan Pengguna Bus Werkudara di Kota Surakarta Tahun 2016. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Communication style is the way a person interacts with the use of verbal and non­verbal communication. Communication style that author want to research is, is communication style affects user satisfaction of Bus Werkudara during the tour around the city, so it can be known how many levels of user satisfaction during the tour around the city of Solo. In this study, the author use quantitative desciptive research to determine the relationship between communication style of tour guide with a degree of user satisfaction of Werkudara tourist buses in Surakarta in 2016. The study consists of two variables, namely the independent variable (communication style of tour guide) and the dependent variable (satisfaction of Werkudara bus tourist). The teory used in this research is the theory of S­O­R (Stimulus, Organism, Response). The population in this study were all Werkudara bus tourists in July 2016. By using the selection of respondents with accidental sampling, the sample was found to be the respondent as many as 125 people. The data collection technique was doing media interviews using a questionnaire. Based on the results of data processing with SPSS 21 against the independent variables and the dependent variable using crosstabulation, showed a mean of communication style tour guide and Werkudara bus level of user satisfaction as much as 56.1% stated that the communication style tour guide was poor and unsatisfactory, if the communication style of tour guide is rated good, the satisfaction of users is large enough, that is 85.53% and the majority of users Werkudara Bus stated very good and very satisfying 99.54%. A significant relationship between communication style tour guide with a degree of user satisfaction Werkudara Bus has been seen. Keywords: Communication style, satisfaction, and tour guide

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Retno Andriani
    Date Deposited: 01 Dec 2016 19:25
    Last Modified: 01 Dec 2016 19:25
    URI: https://eprints.uns.ac.id/id/eprint/30113

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