Peranan dan Tugas Account Executive di Perusahaan Event Organizer PT.Becom

Boast, Marlene (2016) Peranan dan Tugas Account Executive di Perusahaan Event Organizer PT.Becom. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT Marlene Boast D1311090. Advertising. Department of Social and Political Sciences Faculty. Final Project Entitled: THE ROLE AND DUTY OF ACCOUNT EXECUTIVE IN PT. BECOM EVENT ORGANIZER COMPANY. This Media on-the-job-training aimed to give the writer the perspective on actual condition of job real, so that she is expected to apply the knowledge she has learn. The author followed the Media On-The-Job-Training in PT. BECOM Event Organizer Company as Account Executive. The objectives of writer attending the Media On-The-Job-Training in PT. BECOM were to increase her insight into working process of Account Executive in PT. Becom Event Organizer Company, to improve and to determine the skill creating the ability to enter into job realm. In advertisement and event organizer companies, an account executive serves to describe the product or event to be informed to client and other sources. In undertaking its duty and function as account executive and in maintaining the relationship with client, the writer also supervise and coordinate the work the company did related to the development of company corresponding to the plan, time interval and budget. Account Executive needed strategy regulation not only in obtaining client but also in maintaining the client in enjoying the company’s service, so that a variety of ways was needed to make the client satisfied. The writer could understand the importance of an Account Executive’s duty in an Event Organizer. Therefore, during Media On-The-Job-Training, the writer got many insights into advertisement world with any of its details, particularly in the term of promotion media. Keywords: Account Executive, Event Organizer, client.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Gun Gun Gunawan
    Date Deposited: 01 Dec 2016 14:41
    Last Modified: 01 Dec 2016 14:41
    URI: https://eprints.uns.ac.id/id/eprint/30081

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