STRATEGI PEMASARAN PRODUK TABUNGAN SICERMAT PADA PD. BPR BANK DAERAH KARANGANYAR TUGAS AKHIR

DESTYASTUTI, EVIN (2016) STRATEGI PEMASARAN PRODUK TABUNGAN SICERMAT PADA PD. BPR BANK DAERAH KARANGANYAR TUGAS AKHIR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT MARKETING STRATEGY OF SICERMAT SAVING PRODUCT IN PD. BPR BANK DAERAH KARANGANYAR Evin Destyastuti F3613026 This research aimed to find out the application of an appropriate and effective marketing strategy in marketing SiCermat Saving product in PD. BPR Bank Daerah Karanganyar. The marketing strategy was taken in PD. BPR Bank Daerah Karanganyar to deal with competition with other companies and to make the public, particularly students, interested in saving. In addition, this research also addressed the obstacles with the marketing of product and the solution to them. The methods of collecting data employed in this research were observation, interview, and library study. Meanwhile, the method used for discussion was descriptive one by representing the application of marketing strategy used in marketing SiCermat Saving product in PD. BPR Bank Daerah Karanganyar. PD. BPR Bank Daerah Karanganyar had implemented marketing strategy using 7P: Product, Price, Place, Promotion, People, Physical Evidence, and Process. The obstacles encountered with the marketing SiCermat saving product included inadequate information on SiCermat saving, competition with other financial institution, and missed communication during socialization and incomplete facility. The author recommended PD. BPR Bank Daerah Karanganyar to promote the product more intensively through mass media, to improve human resource quality particularly in marketing division, to improve cooperation with schools, and to add supporting facility such as ATM. Keywords: Marketing strategy, SiCermat Saving, PD. BPR Bank Daerah Karanganyar.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Keuangan Perbankan
    Depositing User: Aren Dwipa
    Date Deposited: 15 Nov 2016 13:58
    Last Modified: 15 Nov 2016 13:58
    URI: https://eprints.uns.ac.id/id/eprint/28821

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