Penerapan Strategi Promosi Pada Pt Wahana Sun Solo Nissan-Datsun

R, FEBRIA EKA (2016) Penerapan Strategi Promosi Pada Pt Wahana Sun Solo Nissan-Datsun. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT Promotion Strategy Application In PT Wahana Sun Solo Indomobil Nissan-Datsun Febria Eka Radianingrum NIM: F3213022 Promotion communication activity from product owner or right owner sells on a product that attributed to general public, for the purpose of and aim to introduce or tell product. Product brand or company, to flatter or influence general public so that want to buy with use product, and to remind to public about product, product brand companies. This watchfulness is done as a mean to detect about promotion strategy applications that do in PT Wahana Sun Solo Indomobil Nissan-Datsun during 1,5 month. This observed is deskriptif, as to data collecting technique with do interview, observation, and book study. This watchfulness result shows that PT Wahana Sun Solo Indomobil Nissan-Datsun during the time apply promotion mix in do the product marketing activity, promotional mix that applied by PT Wahana Sun Solo Indomobil Nissan-Datsun that is: promotion strategy pass news paper, banner and brosur, electronic media (television), media online, media outside room. Sales promotion that done by PT Wahana Sun Solo Indomobil Nissan-Datsun that is with give special discount and hold showroom event. Activity personal selling done by sales that have a duty to serve consumer wells, public relation that done PT Wahana Sun Solo Indomobil Nissan-Datsun that is braid good connection with customers and society that present around company. Direct marketing activity that is with markets product passes internet and telephone. Based on watchfulness that done, so author can analize that promotion strategy applications in PT Wahana Sun Solo Indomobil Nissan-Datsun belong to good, where company to use many promotions to maximize sale. Keywords: Promotional Mix, Advertising, Sales Promotion, Personal selling, Public Relation, Direct Marketing.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HA Statistics
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Retno Andriani
    Date Deposited: 14 Nov 2016 20:11
    Last Modified: 14 Nov 2016 20:11
    URI: https://eprints.uns.ac.id/id/eprint/28713

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