penerapan strategi pemasaran produk pakan burung lovebird pada PT. Gold Coin Boyolali

Adi Pradana, Reza (2016) penerapan strategi pemasaran produk pakan burung lovebird pada PT. Gold Coin Boyolali. Other thesis, Universitas Sebelas Maret.

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    Abstract

    THE APPLICATION OF MARKETING STRATEGY FOR LOVEBIRD BIRD FEED PRODUCT IN PT. GOLD COIN BOYOLALI By: Reza Adi Pradana F3213051 Gold Coin Indonesia Company is a private company operating in bird feed sector, located in Boyolali, Central Java. This research aimed to get a more in-depth description and understanding on marketing strategy in PT. Gold Coin Indonesia using research strategies including Advertising, Promotion Selling, Publicity, and Personal Selling. The research method used in this final project was descriptive one in which the author observed the research object and described an actual condition existing in the object of research. The data used in this research included primary and secondary data. Primary data was obtained from direct interview with those competent in PT. Gold Coin Indonesia, while secondary data was obtained from references and data of PT. Gold Coin Indonesia relevant to the subject matter studied. From the result of research, it could be concluded that PT. Gold Coin Indonesia used marketing strategy by means of posting advertisement in daily newspaper, making selling promotion with Sales help, and becoming sponsor in an event held by others by means of personal selling or meeting the prospect customer directly by means of persuading them. From the conclusion above, the writer recommended the company to hold training once in three months to the salesmen in order to improve their persuading ability. Keywords: Marketing Strategy, Promotion, Personal Selling, Publicity

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HF Commerce
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Denty Marga
    Date Deposited: 14 Nov 2016 15:17
    Last Modified: 14 Nov 2016 15:17
    URI: https://eprints.uns.ac.id/id/eprint/28643

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