STRATEGI PEMASARAN KREDIT PENSIUN SEJAHTERA PADA BANK TABUNGAN PENSIUNAN NASIONAL PURNA BAKTI KANTOR CABANG PEMBANTU KARANGANYAR

Nuur, Rachma Diah F (2016) STRATEGI PEMASARAN KREDIT PENSIUN SEJAHTERA PADA BANK TABUNGAN PENSIUNAN NASIONAL PURNA BAKTI KANTOR CABANG PEMBANTU KARANGANYAR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT MARKETING STRATEGY OF PROSPEROUS PENSION LOAN IN KARANGANYAR SUBSIDIARY OFFICE OF BANK TABUNGAN PENSIUNAN PURNA BAKTI Nuur Rachma Diah Falupi F3613047 An understanding on marketing strategy was really needed by all business performers including banking sector. Banking world has many products in market so that the companies in banking sector should survive in the existing competition. The objective of research was to find out what the marketing strategy was taken by Karanganyar Subsidiary Office of Bank Tabungan Pensiunan Purna Bakti in marketing Prosperous Pension Loan. In the attempt of find out the constraints encountered and the solution to the obstacles. The data was collected using interview and library study method; this study was a descriptive research. The result of research showed that the marketing strategies taken by Karanganyar Subsidiary Office of Bank Tabungan Pensiunan Purna Bakti were product strategy, price strategy, place strategy and promotion strategy. The company should reform the product in order to be more reliable and to maintain its customers. Keywords: Marketing Strategy

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HC Economic History and Conditions
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Keuangan Perbankan
    Depositing User: Rina Dwi Setianingrum
    Date Deposited: 08 Nov 2016 11:15
    Last Modified: 08 Nov 2016 11:15
    URI: https://eprints.uns.ac.id/id/eprint/28492

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