Aktivitas Marketing Communication Solo Paragon Hotel & Residences Dalam Menjalin Media Relation

NOVIANTI, JIHAN (2016) Aktivitas Marketing Communication Solo Paragon Hotel & Residences Dalam Menjalin Media Relation. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Many ways in which a company to continue to show their existence in the community. One of them is approach the media as a bridge to the public. Public Relations as a bridge between companies and public or between management and employees to achieve Mutual Understanding of the two sides . Public Relations acts as a communicator when dealing with the management of internal and external. Hotel is one kind of accommodation that uses the entire section to an accommodation, a provider of food and beverage and other services for the general public commercial. During the internship program, the author implement and support various public relations activities conducted at Solo Paragon Hotel & Residences under the Sales & Marketing Department. In the various activities carried out by the author , there are many new things the author found as education in Public relations field , one of them is to establish good relations with the media (media relations). Therefore in this thesis, the author are lifting the title "Marketing Activities Communication Solo Paragon Hotel & Residences In Establishing Media relations”. With the activities of this internship, students are expected to improve their skills as a preparation in the work field as well as the relations and cooperation between Sebelas Maret University with Solo Paragon Hotel & Residences

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HT Communities. Classes. Races
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > D3 - Komunikasi Terapan
    Depositing User: Sofi Wildan
    Date Deposited: 07 Nov 2016 16:11
    Last Modified: 07 Nov 2016 16:11
    URI: https://eprints.uns.ac.id/id/eprint/28417

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