Peran Graphic Designer Dalam Proses Kreatif Promosi Periklanan Digital Di PT. Doxa Digital, Jakarta

E, Stefanus Aditya (2016) Peran Graphic Designer Dalam Proses Kreatif Promosi Periklanan Digital Di PT. Doxa Digital, Jakarta. Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (1024Kb)

    Abstract

    STEFANUS ADITYA ERLANGGA, D1313082, ADVERTISING, GRAPHIC DESIGNER ROLE IN THE PROMOTION OF ADVERTISING DIGITAL CREATIVE PROCESS IN PT. DOXA DIGITAL, JAKARTA, 2016. The non-personalized prepaid rent adalahkomunikasi which aims to persuade the audience or target audience, through print and non-print media. Graphic Designer is a form of visual communication using images to convey the message or information as effectively as mungkin.Tujuan graphic designer is to shape the behavior of buyers, the fulfillment of a sales message, as well as create or persuade consumers that are interested in the products being advertised through visual or image. The author did practice on creative division that is a graphic designer and is the choice of the author is PT. Doxa Digital Jakarta as a place to carry out fieldwork Media (KKM). The author chose graphic designer because it has a very important role in creating an ad campaign, as seen from the advertising objective is to convey the message itself so here graphic designer must create a visual message that menarik.Dalam implementation of KKM author makes some form of digital promotion design umtuk clients Bella Donna Group among others, create a marketing brochure design, web design group of companies, social untukmedia visual design, banner design for digital advertising. While undergoing KKM authors to conclude that the role of a graphic designer is required to be able to Make a design concept from beginning to end, in the form of illustrations, the materials layout, banner and web design in promotional purposes, provide advice and solutions to clients in menentukkan design that will be promoted, Assisting the team of programmers in making website design, making the design look and layout. There are also some differences between print and digital design in the field of coloring, in digital design more use RGB color system, because it is displayed in the monitor. The difference in the size of digital design using more use size in pixels.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HX Socialism. Communism. Anarchism
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > D3 - Komunikasi Terapan
    Depositing User: Zulfahmirda Matondang
    Date Deposited: 04 Nov 2016 19:39
    Last Modified: 04 Nov 2016 19:39
    URI: https://eprints.uns.ac.id/id/eprint/28297

    Actions (login required)

    View Item