ANALISIS ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP NIAT BERKUNJUNG ULANG (Studi pada Cafedangan Surakarta)

S, ADE CHANDRA AJI (2016) ANALISIS ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP NIAT BERKUNJUNG ULANG (Studi pada Cafedangan Surakarta). Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (779Kb)

    Abstract

    ANTECEDENTS ANALYSIS OF SATISFACTION AND IT’S EFFECT ON REVISIT INTENTION (STUDY AT CAFEDANGAN SURAKARTA) Ade Chandra Aji Sukma F0211001 This study aims to examine the influence of food qualiy, atmosphere, price fairness, and customer satisfaction towards revisit intention. More specifically, this research conducted on purchases at Cafedangan, Surakarta. The data collected in this study through questionnaires given to the respondent. The sample consisted of 180 respondents were recruited using purposive sampling method. This study used SEM GeSCA to testing the relationship among variables. Based on analysis of the structural model, the result showed that: food quality affects positively and significantly on customer satisfaction, atmosphere affects positively and significantly on customer satisfaction, price fairness affects positively and significantly on customer satisfaction. Customer satisfaction affects positively and significantly on revisit intention. The limitation of this study is about the object of this research that it examines Cafedangan only. It could impact to generalization of the findings of the study. Thus, the future study is expected to eliminate the limitations of this research. Key words: Food quality, atmosphere, price fairness, customer satisfaction, revisit intention. Sistem Upload Eprints Logout Detail NIM : F0211001 Nama Lengkap : ADE CHANDRA AJI S. Fakultas : Fakultas Ekonomi Jurusan : Manajemen Tahun Lulus : 2016 Judul Penelitian : ANALISIS ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP NIAT BERKUNJUNG ULANG (Studi pada Cafedangan Surakarta) Jenis Dokumen : Skripsi Subyek Penelitian : Cafedangan Surakarta Abstrak : ANTECEDENTS ANALYSIS OF SATISFACTION AND IT’S EFFECT ON REVISIT INTENTION (STUDY AT CAFEDANGAN SURAKARTA) Ade Chandra Aji Sukma F0211001 This study aims to examine the influence of food qualiy, atmosphere, price fairness, and customer satisfaction towards revisit intention. More specifically, this research conducted on purchases at Cafedangan, Surakarta. The data collected in this study through questionnaires given to the respondent. The sample consisted of 180 respondents were recruited using purposive sampling method. This study used SEM GeSCA to testing the relationship among variables. Based on analysis of the structural model, the result showed that: food quality affects positively and significantly on customer satisfaction, atmosphere affects positively and significantly on customer satisfaction, price fairness affects positively and significantly on customer satisfaction. Customer satisfaction affects positively and significantly on revisit intention. The limitation of this study is about the object of this research that it examines Cafedangan only. It could impact to generalization of the findings of the study. Thus, the future study is expected to eliminate the limitations of this research. Key words: Food quality, atmosphere, price fairness, customer satisfaction, revisit intention. Sistem Upload Eprints Logout Detail NIM : F0211001 Nama Lengkap : ADE CHANDRA AJI S. Fakultas : Fakultas Ekonomi Jurusan : Manajemen Tahun Lulus : 2016 Judul Penelitian : ANALISIS ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP NIAT BERKUNJUNG ULANG (Studi pada Cafedangan Surakarta) Jenis Dokumen : Skripsi Subyek Penelitian : Cafedangan Surakarta Abstrak : ABSTRACT ANTECEDENTS ANALYSIS OF SATISFACTION AND IT’S EFFECT ON REVISIT INTENTION (STUDY AT CAFEDANGAN SURAKARTA) Ade Chandra Aji Sukma F0211001 This study aims to examine the influence of food qualiy, atmosphere, price fairness, and customer satisfaction towards revisit intention. More specifically, this research conducted on purchases at Cafedangan, Surakarta. The data collected in this study through questionnaires given to the respondent. The sample consisted of 180 respondents were recruited using purposive sampling method. This study used SEM GeSCA to testing the relationship among variables. Based on analysis of the structural model, the result showed that: food quality affects positively and significantly on customer satisfaction, atmosphere affects positively and significantly on customer satisfaction, price fairness affects positively and significantly on customer satisfaction. Customer satisfaction affects positively and significantly on revisit intention. The limitation of this study is about the object of this research that it examines Cafedangan only. It could impact to generalization of the findings of the study. Thus, the future study is expected to eliminate the limitations of this research. Key words: Food quality, atmosphere, price fairness, customer satisfaction, revisit intention.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HT Communities. Classes. Races
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: Tities Amrihtasari
    Date Deposited: 03 Nov 2016 10:03
    Last Modified: 03 Nov 2016 10:03
    URI: https://eprints.uns.ac.id/id/eprint/28180

    Actions (login required)

    View Item