THE EFFORTS OF PUBLIC RELATIONS DIVISION OF PT. PLN (PERSERO) APJ SURAKARTA IN SUCCEEDING ELECTRICITY SAVING PROGRAM

SORAYA, ERNA (2010) THE EFFORTS OF PUBLIC RELATIONS DIVISION OF PT. PLN (PERSERO) APJ SURAKARTA IN SUCCEEDING ELECTRICITY SAVING PROGRAM. Other thesis, Universitas Sebelas Maret Surakarta.

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    Abstract

    Electricity is very important in our life. PT. PLN (Persero) is a State Owned Corporations (BUMN) that is active in service field of electricity matters. The main duty of PT. PLN (Persero) is to provide the electricity for the entire Indonesian requirement. In order to reduce the cost of electricity productions which increases more and more, PT. PLN (Persero) incites the program of electricity saving program which does not only involve the staff of PT. PLN (Persero) but also all its customer. Public Relations Officer as a staff of PT. PLN, which is as a bridge between company and customers, has a big role in succeeding this program; they are giving information and direction to the stakeholders by using direct and indirect socialization, maintaining the good relationships with stakeholders and making the good cooperation with press and media, either printed or electronic as one of channel in conducting the role of Public Relations. The efforts of Public Relations division of PT. PLN (Persero) APJ Surakarta in succeeding electricity saving program are through two ways. They are direct communication and indirect communication. Direct communications is in the form of face-to-face communication between public Relations of PT. PLN (Persero) APJ Surakarta and customers, while indirect communication is through socialization by mass media and by external publication The electricity saving program should be socialized more and more by Public Relations of PT. PLN (Persero) because it is not only for the existence of company, but also for the continuing of human life in the future and we should succeed this program if we do not want the supply of electricity lost.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Sastra dan Seni Rupa > D3 - Bahasa Inggris
    Depositing User: Users 849 not found.
    Date Deposited: 12 Jul 2013 22:08
    Last Modified: 12 Jul 2013 22:08
    URI: https://eprints.uns.ac.id/id/eprint/2777

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