THE PROMOTION STRATEGY OF WONOSOBO TOURISM AND CREATIVE ECONOMY OFFICE IN PROMOTING WONOSOBO TOURISM ATTRACTIONS

Suwarti, Etik (2016) THE PROMOTION STRATEGY OF WONOSOBO TOURISM AND CREATIVE ECONOMY OFFICE IN PROMOTING WONOSOBO TOURISM ATTRACTIONS. Other thesis, Universitas Sebelas Maret.

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    Abstract

    This final project report was written based on the job training done in Wonosobo Tourism and Creative Economy Office. The objectives were to describe the problems faced by Wonosobo Tourism and Creative Economy Office and their strategy to overcome the problems. Data were collected using interview technique. Besides, the writer did observation by joining the officials who attended or held promotion events to determine the strategy of Wonosobo Tourism and Creative Economy Office in promoting Wonosobo tourist attractions. There were two problems that the officials of Wonosobo Tourism and Creative Economy Office encountered. They were problems of limited fund and reduced scope of work. The solutions of the problems above were the officials of Wonosobo Tourism and Creative Economy Office tried to minimize the fund by revising their promotion plans and tried to coordinate with Wonosobo Government as well. Wonosobo Tourism and Creative Economy Office also had three strategies in promoting tourist attractions in Wonosobo. They were personal selling, advertising, and enhancing the public relations efforts

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Sastra dan Seni Rupa
    Fakultas Sastra dan Seni Rupa > D3 - Bahasa Inggris
    Depositing User: eky putri
    Date Deposited: 15 Apr 2016 19:10
    Last Modified: 15 Apr 2016 19:10
    URI: https://eprints.uns.ac.id/id/eprint/24904

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