CITRA ENDORSER PEREMPUAN PADA IKLAN MEDIA CETAK (Analisis Perbedaan Peran Domestik &Publik Perempuan dalam Iklan pada Majalah Femina Indonesia Periode Tahun 2003 & Periode Tahun 2013)

WARDHANI, PRITA RARAS (2016) CITRA ENDORSER PEREMPUAN PADA IKLAN MEDIA CETAK (Analisis Perbedaan Peran Domestik &Publik Perempuan dalam Iklan pada Majalah Femina Indonesia Periode Tahun 2003 & Periode Tahun 2013). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Prita Raras, D0210089, The Image of Women’s Endorser In the Print-Ad (an analysis of domestic & public role women in femina’s print-ad in period of 2003 and 2013 period) Thesis, Communication Science Program, Social and Political Faculty, SebelasMaret University of Surakarta 2015. The involvement of women in society, make their needs for information getting high , so it appeared also dependence between women with the mass media. Magazine is one example of the print media identical with women, the use of women as a endorser in a magazine also increasingly because more and more incoming product with women segmentation such as beauty products, household appliances and baby care. Sometimes, female audiences made the endorser as their role model so an advertisement should introduce their endorser as a positive role which is able to give the effect of empowering women. In femina’s magazine there is so much print-ad that uses women endroser, Those things that make researcher were interested to discover the role movement of domestic and public using content analysis also image of women in the print media by TamrinAmalTomagola. This research is a qualitative descriptive study with qualitative content analysis method . Purpose of this study to describe and analyze what the role of women in the domestic sphere and the public portrayed in ads in magazines peridoefeminafemina magazine periods of 2003 and 2013. To achieve the objectives of this study, the authors compared the data obtained from femina magazine between periods of 2003 and 2013 based on the image of women in print media by TamrinAmalTomagola. From analysis that had been done, the researcher finds roles and values that had been raised, retained and discard which is believed as the role movement in an advertisement of femina’s magazine in period of 2003 and 2013. Keyword: Women’s Self Image, Image of Women in Advertising

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: faizah sarah yasarah
    Date Deposited: 28 Jan 2016 17:33
    Last Modified: 28 Jan 2016 17:33
    URI: https://eprints.uns.ac.id/id/eprint/23387

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