KOMUNIKASI INTERAKTIF BANK INDONESIA DAN MASYARAKAT MELALUI CALL CENTER BICARA 500-131 TENTANG E-MONEY (Analisis Isi Pesan Telepon dalam Call Center BICARA [Bank Indonesia Call & Interaction] 500-131 Periode Juni 2014 - Agustus 2014 Terkait Kecenderungan Isi Pesan Masyarakat Terhadap E-Money dan Respon Call Center BICARA)

MAULANA, ILHAM FARIQ (2016) KOMUNIKASI INTERAKTIF BANK INDONESIA DAN MASYARAKAT MELALUI CALL CENTER BICARA 500-131 TENTANG E-MONEY (Analisis Isi Pesan Telepon dalam Call Center BICARA [Bank Indonesia Call & Interaction] 500-131 Periode Juni 2014 - Agustus 2014 Terkait Kecenderungan Isi Pesan Masyarakat Terhadap E-Money dan Respon Call Center BICARA). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Ilham Fariq Maulana, D0211051, INTERACTIVE COMMUNICATIONS ON BANK INDONESIA AND PUBLIC THROUGH CALL CENTER BICARA 500-131 ABOUT E-MONEY (Content Analysis Study of Phone Messages on Call Center BICARA [Bank Indonesia Call & Interaction] 500-131 in the Period June 2014- August 2014 Related to the Tendency of Public Content Messages Toward E-Money and Response of Call Center BICARA), Communication Science, Faculty of Social and Political Sciences, Sebelas Maret University Surakarta, 2015. As communication and information technology has advanced and borderless. It shown how telephone technology in early time used to simple two-way audio interactive. In advanced telephone provides text (SMS) and picture (MMS) moreover, smartphones already have applications that can be use for interactive media. So that telephone become two-way interactive communication media utilized as a medium collector of informations and information verifying in real time. Bank Indonesia as one of nation’s independent institution functionalized to arrange payment systems. Among them is e-money. E-money isn’t a newcomer in Indonesia, which has emerged since 2007, yet the implementation in society still require supervision and communication maintenance of Bank Indonesia. This study using Circular Communications Theory by Osgood & Schramm to explain interactive communications between public and Bank Indonesia via call center BICARA 500-131. In this study sought to map out the tendency of public content messages and the response of call center BICARA 500-131 via telephone message content related to e-money. The study using descriptive - Quantitative Content Analysis method. This study using census by making the entire population of telephone messages in the period June 2014- August 2014 with the topic of electronic money. Analysis using cross tabulations to map out the relationship between the variables studied In the results found that the tendency of public content message in the form of Questions (48,78%), Complaints (4,88%), Consulting (12,20%), Extension Telephone (9,76%), and Application Assistance (24,39%). Then the response given in the form of General Explanations (31,15%), Extension Telephone (34,43%), Officer Actions (9,84%), Advice (22,95%), and N (1,64%). Interactive communication shown by the public message that resolved the BICARA response by 95,12%. The findings showed people tend to need general information about the e-money and the problems of e-money revolve dominantly in the business world and have not been up significantly to the segment of the general public. Keywords: Call Center, Interactive Communications, Content Analysis, Bank Indonesia

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: faizah sarah yasarah
    Date Deposited: 28 Jan 2016 15:18
    Last Modified: 28 Jan 2016 15:18
    URI: https://eprints.uns.ac.id/id/eprint/23350

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