PENERAPAN STRATEGI PEMASARAN RELASI TELKOM INDIHOME PADA PT TELKOM INDONESIA CABANG SURAKARTA

Kurniawati, Lisa Dewi (2015) PENERAPAN STRATEGI PEMASARAN RELASI TELKOM INDIHOME PADA PT TELKOM INDONESIA CABANG SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Relationship marketing is a form of strategy that is committed to the good relationship between the customer and the company in the long term. relationship marketing is the introduction of each customer are closer to creating a two-way communication and by managing a mutually beneficial relationship between the customer and the company (Chan 2003). Relationship marketing very concerned about the comfort and ease of access for customers to communicate with the company. This research was conducted at PT Telkom Indonesia Surakarta Branch in order to determine how to implement marketing strategies to better relations with the existing facilities and connections are intertwined with several parties PT Telkom Indonesia Surakarta Branch. always trying to increase the number of subscribers and further improve customer care on a long-trust and to use his services. halini done to support a good relationship with the customer to be able to walk with a longer period of time. Based on research conducted at PT Telkom Indonesia Surakarta Branch that relationship marketing strategy that is applied to products indihome services able to provide the customer expectations, due to its own telecom services provides several products to consumer needs and provide the same service and do not look as good in terms of the ability of consumers subscribe , this is done so that the relationship between the customer and the company went well and in the long term. Relationship Marketing Keywords.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HJ Public Finance
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Hartono M Asyiq
    Date Deposited: 29 Nov 2015 20:31
    Last Modified: 29 Nov 2015 20:31
    URI: https://eprints.uns.ac.id/id/eprint/22218

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