ANALISIS PROSEDUR PEMBUKAAN REKENING TABUNGAN SIAGA BUKOPIN PADA PT. BANK BUKOPIN KCU SURAKARTA

HARIYATI, SRI (2015) ANALISIS PROSEDUR PEMBUKAAN REKENING TABUNGAN SIAGA BUKOPIN PADA PT. BANK BUKOPIN KCU SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Bank Bukopin provided fundraising products, one of which was SiAga Bukopin Saving. Based on the tittle “An Analysis on the procedure of opening SiAga Bukopin saving account in Surakarta Main Brance of PT. Bank Bukopin TBK”, the problems of research were formulated as follows: (1) how is the procedure of opening SiAga Bukopin saving account in Surakarta Main Brance of PT. Bank Bukopin TBK?, (2) what are the benefits of SiAga Bukopin saving product?, (3) what are strength and weakness of SiAga Bukopin saving product?. In addressing the problems above, the writer employed two methods; (1) field study including observation and documentation, and (2) library study. This reseacrh belonged to a descriptive analytical reseacrh. The result of reseacrh showed that the procedure of opening SiAga Bukopin saving was condusted by the prospect customers who visited the Bank Bukopin bringing with them their self-identity card (KTP/SIM/Passport) and also an amount of cash ; the prospect customers toward customer service and delivering its need for opening new account of SiAga Bukopin saving; Customer Service informed the product and explained the condition and stipulation the customers should meet; prospect customers were asked to complete the form corresponding to self-identity. Having completed the form, customer service inputted the data of customer ang verified it; the process of opening account and ATM as well; the customer service informed the customers the account number and the saving book and asked the customer to sign the first page of saving book on spectrolite paper; then the customer service submitted the bookkeeping to teller to process the customer’s initial deposit of IDR 200,000. After the bookkeeping had been completed, the customer service submitted the saving book and informed the initial deposit entered into the customer account and gave the ATM on the corresponding account and gave an envelop containing PIN ATM of customers, and informed and activating ATM by means of subtituting the PIN ATM according the customer’s want; transaction was completed. The benefits the customers could feel either direcly or indirectly included: profitable interest rate, cost dispensation in its development, then fund transfer, as well as various billing payment facilities. All of them were intended to the customers in conducting various transactions corresponding to their need and constituted the service excellence for the customers with SiAga Bukopin Saving account. The strengths and weaknesses of SiAga Bukopin saving product were explained through SWOT analysis, strengths included: Insurance protection, Getting SiAga Bukopin card, high-accessibility Real Time Online facility. Weaknesses included: acces to Bank Bukopin office was still poor because the facilities were located in the downtown; the withdrawal limit specified by Bank Bukopin itself. Opportunity included; marketplace and customer loyalty to be created. Threats included; competition with others. Keywords: Procedure of opening saving account, SiAga Bukopin saving product.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HG Finance
    Divisions: Fakultas Ekonomi > D3 - Keuangan Perbankan
    Depositing User: Hartono M Asyiq
    Date Deposited: 25 Nov 2015 17:40
    Last Modified: 25 Nov 2015 17:40
    URI: https://eprints.uns.ac.id/id/eprint/21976

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