Perubahan Perilaku Konsumtif Masyarakat dalam Konsep Wedangan Modern (Studi Fenomenologi Perubahan Perilaku Konsumtif Masyarakat dalam Konsep Wedangan Modern di Kota Surakarta)

SAPUTRO, Galih Dwi (2015) Perubahan Perilaku Konsumtif Masyarakat dalam Konsep Wedangan Modern (Studi Fenomenologi Perubahan Perilaku Konsumtif Masyarakat dalam Konsep Wedangan Modern di Kota Surakarta). Other thesis, Universitas Sebelas Maret.

[img]
Preview
PDF
Download (543Kb) | Preview

    Abstract

    Nowadays, the consumptive behaviors among society has reached the time when consuming is not just eating or drinking, but also symbolic value and symbolic interactions. This research is conducted with a purpose, to know what the factors that affect people’s consumptive behavior are, especially modern food stall consumption in Surakarta. This research uses a qualitative approach method with a phenomenological study analysis of multiple. Sources of data in the study of society (the informant), an event or events in the community, places and location, and any other documents things that support this research. The data was collected using direct observation, interviews and documentation. Using triangulation model sources (data) and methods to process data validity. Data analysis techniques use an interactive analysis model. From the research, the authors conclude that society’s consumptive behavioral has changed when they’re consuming at modern food stall. Things that can change people’s consumptive behavioral isn’t because the food or drink. But it’s influenced by the place’s cozyness and urge to show their own self existence by consuming at modern food stall. Consumptive behavior nowadays isn’t based from need anymore, but it has pushed by desire and want. The changes of consumptive behavior has moved from completing needs become a motivation to get some challenges, sensation, happiness, socialization, relieving stress. Keywords: Behavioral changes, Society, Consumptive, Food stall

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HM Sociology
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Sosiologi
    Depositing User: rifqi imaduddin
    Date Deposited: 23 Nov 2015 17:12
    Last Modified: 23 Nov 2015 17:12
    URI: https://eprints.uns.ac.id/id/eprint/21917

    Actions (login required)

    View Item