AUGMENTED REALITY UNTUK MEDIA PEMASARAN FURNITURE BERBASIS ANDROID

Rohmah, Laila (2014) AUGMENTED REALITY UNTUK MEDIA PEMASARAN FURNITURE BERBASIS ANDROID. Other thesis, Universitas Sebelas Maret.

[img]
Preview
PDF - Published Version
Download (127Kb) | Preview

    Abstract

    Augmented Reality (AR) is one of the information technology in multimedia area, which is its implementation can be used in various fields. One of its benefit in business area, is creating more interactive, innovative and communicative marketing media. The purpose of this study is to help the furniture store in marketing their products with interactive marketing and communicative methods by making a furniture marketing application using augmented reality technology based on Android. The application was developed using several software such as Unity3D to make augmented reality, Autodesk 3ds Max 2011 to create of 3D objects furniture products, Adobe Photoshop CS6, CorelDRAW X6 to create layout and markers design. The concept of this application is to display 3 dimensional objects of the furniture store’s products with a marker in the form of catalogue, if the marker is detected by the android smartphone’s camera, the object will be displayed the phone’s screen. The information will be showed including various interactive menus, which can be used to look at the furniture. By using of AR technology, images can be replaced with 3D furniture models in almost all of andorid device. It will help the furniture store marketing products with interactive marketing and communicative methods and allows consumers to choose the product without going to the shop. Keyword : Augmented Reality, Furniture, Marketing

    Item Type: Thesis (Other)
    Subjects: Q Science > QA Mathematics > QA76 Computer software
    Divisions: Fakultas Matematika dan Ilmu Pengetahuan Alam > D3 - Ilmu Komputer
    Depositing User: Faisal M
    Date Deposited: 07 Nov 2015 20:13
    Last Modified: 07 Nov 2015 20:13
    URI: https://eprints.uns.ac.id/id/eprint/21411

    Actions (login required)

    View Item