Persepsi Masyarakat Kudus Terhadap Simbol Visual Pada Tradisi Buka Luwur Sunan Kudus

ARGARINI, MASITA (2015) Persepsi Masyarakat Kudus Terhadap Simbol Visual Pada Tradisi Buka Luwur Sunan Kudus. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Masita Argarini, D1211049. KUDUS SOCIETY PERCEPTION OF VISUAL SYMBOL OF BUKA LUWUR SUNAN KUDUS TRADITION, thesis (S-1 degree) of Communication Department, Social and Political Sciences Faculty, Sebelas Maret University, July 2015. Buka Luwur Sunan Kudus tradition is a tradition which is regularly held by Mosque, Tower, and Grave of Sunan Kudus foundation (YM3SK) to commemorate haul of Sunan Kudus is not yet known with certainty. A series of events haul laden with prayer and ended with the distribution of alms is done in the form of “nasi jangkrik” that become a symbol of community welfare. The event of distributing “nasi jangkrik” is eagerly awaited by the public and becomes synonymous with Buka Luwur Sunan Kudus tradition, making “nasi jangkrik” as a visual symbol of tradition. The symbol is interpreted differently by the society accordance with their background and experiences. Researcher using qualitative method and collect data using indepth interview to determine perception of YM3SK and community of in Kauman village as communicator, and people who follow the tradition of Buka Luwur Sunan Kudus as communicant. Those perceptions are compared to determine differences that gave birth to miscommunication, so that developing trust in the society and raises the phenomenon of “ngalap berkah”. The result of the research reveal that the YM3SK and community in Kauman village interpret “nasi jangkrik” as alms from Sunan Kudus and the reward is addressed to him, and as medium to convey the message to care for others. On the revenue side, communicant interpretation of the message is that anything related to Sunan Kudus can bring blessing to the people are jostling to get it. Keywords : Perception, visual symbol, tradition

    Item Type: Thesis (Other)
    Subjects: J Political Science > JA Political science (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: fransiska siska meilani
    Date Deposited: 09 Nov 2015 09:12
    Last Modified: 09 Nov 2015 09:12
    URI: https://eprints.uns.ac.id/id/eprint/21410

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