Strategi Dinas Koperasi UKM Perindustrian dan Perdagangan (Diskoperindag) Kabupaten Pemalang dalam Pengembangan Pasar Tradisional

PUSPARINI, ADRIANA (2015) Strategi Dinas Koperasi UKM Perindustrian dan Perdagangan (Diskoperindag) Kabupaten Pemalang dalam Pengembangan Pasar Tradisional. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACK Adriana Pusparini. 2015. D0111003. Strategy Department of Cooperatives, SMES, Industry, and Trade (Diskoperindag) District of Pemalang in Traditional Market Development. Thesis. Administration Department. Faculty of Social and Political Science. Sebelas Maret University. 105 pages. Keywords: Strategic, Development, Traditional Market Traditional market in Pemalang has great contribution in increasing the local revenue (PAD) every year. Traditional market income indeed object to increase local revenue (PAD) in Pemalang. But more and more of a mini market and a modern shopping centre have sprung up, making the public reluctant to shop at traditional markets. Moreover, the traditional market conditions that have a bad stigma, which is shabby, dirty, smelly, and messy making the community prefer shopping in the modern market. Therefore it takes a proper strategy for doing a traditional market development by authorithies i.e. Department of cooperatives, SMES, industry, and trade (Diskoperindag) District of Pemalang. This research aims to know the strategy from Department of cooperatives, SMES, industry, and trade (Diskoperindag) District of Pemalang in traditional market development. This research is a qualitative description of the research. Sampling technique used was Purposive Sampling. Methods of data retrieval is done with the interview, observation, and study of documentation. Test the validity of the data is performed using the technique of triangulation of sources. While the data analysis techniques using interactive technical analysis consists of three components, namely the reduction of data, the presentation of the data, and withdrawal and verification conclusion. Results showed that of the strategy Department of cooperatives, SMES, industry, and trade (Diskoperindag) District of Pemalang traditional market development in general have done pretty well. The strategy does is improve the quality of facilities and infrastructure through the development of market infrastructure and revitalizing traditional market; increasing market support facilities in order to create a traditional market who clean, orderly, and beautiful; change the impression the market that muddy, dirty and suffocating through improvements in comfort and security for merchants and visitors; as well as improving the competitiveness of the traditional market amid the rise of the modern market and supermarkets. But still founds the problem, namely the level of awareness is still low on traders in a traditional market environment cleanliness.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Negara
    Depositing User: faizah sarah yasarah
    Date Deposited: 20 Oct 2015 09:59
    Last Modified: 20 Oct 2015 09:59
    URI: https://eprints.uns.ac.id/id/eprint/21319

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