CITRA POLITISI LOKAL DALAM IKLAN POLITIK {Analisis Wacana Citra Mardjoko – Husein (MARHEIN) Dalam Iklan Politik di Banyumas Televisi (BMSTV) Pada Pilkada Banyumas Tahun 2008}

Fauriana, Resti (2009) CITRA POLITISI LOKAL DALAM IKLAN POLITIK {Analisis Wacana Citra Mardjoko – Husein (MARHEIN) Dalam Iklan Politik di Banyumas Televisi (BMSTV) Pada Pilkada Banyumas Tahun 2008}. Other thesis, Universitas Sebelas Maret.

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    Abstract

    RESTI FAURIANA. 2009.IMAGE LOCAL POLITICIANS IN POLITICAL ADVERTISING {Discourse Analysis OfThe Image From Local Campaign Advertising Of Mardjoko – Husein (MARHEIN) On Banyumas Televisi (BMSTV) From The Local Election Of Banyumas In 2008}.Minithesis of Mass Communication Studies of Social and Political Science Faculty, Sebelas Maret University. Advertising is one of the ways to sellsthe product, same meaning as political advertising. If the aim of an advertisement is to persuade the audience to buy a product, in election campaigns the aim is topersuade the audience to vote a certain party or the candidate. Therefore, it is necessary to outline the main characteristics of advertising and political discourse and to distinguishbetween propaganda and political marketing to try to establish the characteristics of political advertising. Started at 2004, Indonesia experienced the first political advertising. In fact, the lokal election use this ways to campaign the candidate. Using the discourse analysis of Teun A. Van Dijk, this researchanalyzing of local campaign advertising for the choosen candidate, Mardjoko-Husein. Critical analysis by Van Dijk has three level; first is analyzing text by using the narrative structure and the sign from the picture. Second is social cognitive, analyzing awarness of advertising maker. Third, to know the sociocultural around the society. The result which is known that in the textlevel. First, the campaign advertising succeded to influence voters by discourse ofjob vacancy by frame work of investing. Second, it succeded to coaliting two supporting parties between PKB and PDIP as the biggest parties in Banyumas by Achmad Huseinas a son of PDIP figure. Third, it succeded to construct the image of Mardjoko as a good an clean people.The second level is about social cognitive of advertising maker influence discourse of the advertisement by his ideas. Last level, tell about sociocultural of indonesian people that think political advertising as paradigm of popular culture.

    Item Type: Thesis (Other)
    Subjects: J Political Science > JS Local government Municipal government
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Vignasari Kokasih
    Date Deposited: 11 Jul 2013 23:32
    Last Modified: 11 Jul 2013 23:32
    URI: https://eprints.uns.ac.id/id/eprint/2051

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