KOMUNIKASI PEMASARAN WISATA SANGIRAN (Studi Deskriptif Kualitatif Aktifitas Komunikasi Pemasaran Wisata Museum Purbakala Sangiran Oleh Dinas Pariwisata,Kebudayaan,Pemuda dan Olahraga Kabupaten Sragen, Jawa Tengah, Tahun 2012)

Fahmi, Ridlo Muhammad (2014) KOMUNIKASI PEMASARAN WISATA SANGIRAN (Studi Deskriptif Kualitatif Aktifitas Komunikasi Pemasaran Wisata Museum Purbakala Sangiran Oleh Dinas Pariwisata,Kebudayaan,Pemuda dan Olahraga Kabupaten Sragen, Jawa Tengah, Tahun 2012). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This study takes the research object of tourism objects in Sragen, that is Archaeological Museum of Sangiran and TourismOffice, culture, youth and sports. Museum of Sangiran is one of important tourist sites for the educationworld, especially in the fields of archeology, geology, pleoantrhopologi science, anthropology, and biology in the world. The methods used in this research was the qualitative approach, it uses the data collected in the form of the data derived from the interviews, field note, personal documents, memos, notes and other official documents. This research is aimed to know the museum marketing communications activities, of the tourism ancient museum of Sangiran byCultural Tourism Youth and Sports Department of Sragen, Central Java in 2012and to find out what forms of promotion undertaken by Cultural Tourism Youth and Sports Departmentof Sragen, Central Java in 2012 Based on the results of the research, can be known that the form of the promotion done byCultural Tourism Youth and Sports Departmentof Sragen, Central Java in 2012 are advertising,that is “above the line” and “below the line”, the electronic media through the television and radio, outdoor media of board signpost and banner. Sales promotion by granting discounts ofentering to the locations. Public relations done by following the agenda and events that organized by the Central Government private, personal sales through good services and direct marketing by using the Website. The influence from some of the form of marketing communications made by Cultural Tourism Youth and Sports Departmentof Sragen, Central Java in 2012, is aimed forincreasing the number of tourists who visit the ancient museum of Sangiran, Provide the tourism information, increase foreign exchange receipts/PAD, Improve the welfare of society through economic empowerment programs (UKM), Providing the satisfaction of tourists. Keywords: Communications, Marketing Communications, The Tourism Marketing

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Minardi Aris
    Date Deposited: 27 Sep 2015 16:17
    Last Modified: 27 Sep 2015 16:17
    URI: https://eprints.uns.ac.id/id/eprint/19631

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