ANALISIS KINERJA KEUANGAN PT GUDANG GARAM TBK. DAN PT HM. SAMPOERNA TBK. BERDASARKAN RASIO LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS LAPORAN KEUANGAN PERIODE 2009-2012

WIDATI, REKNO (2014) ANALISIS KINERJA KEUANGAN PT GUDANG GARAM TBK. DAN PT HM. SAMPOERNA TBK. BERDASARKAN RASIO LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS LAPORAN KEUANGAN PERIODE 2009-2012. Other thesis, Universitas Sebelas Maret.

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    Abstract

    The purpose of this research is to compare the financial performance between PT Gudang Garam Tbk. and PT HM Sampoerna Tbk, knowing the impact of government regulations on the sale of cigarettes in each companies and to analyze the influence level of consumer trust on top brands of cigarettes to the financial performance of the two companies. Overall, the results of the analysis of financial statements between the two companies are based on the ratio of solvency, liquidity and profitability, the result shown Sampoerna better than Gudang Garam. While government regulations do not make sales decline because the two companies have social programs (corporate social responsibility) that aim to introduce their products. Based on the results of the analysis, the authors give recommendations to the companies to expand their social programs (corporate social responsibility). It is expected through the social programs the products they sell will be widely known by public and increase the amount of sales and profit of the companies. Keyword :Analysis of Financial Statements, Solvency, Liquidity, and Profitability

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HG Finance
    Divisions: Fakultas Ekonomi > D3 - Akuntansi
    Depositing User: Minardi Aris
    Date Deposited: 25 Sep 2015 00:41
    Last Modified: 25 Sep 2015 00:41
    URI: https://eprints.uns.ac.id/id/eprint/19505

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