EVALUASI PENERAPAN SALURAN DISTRIBUSI PRODUK PADA PT. BATIK DANAR HADI SURAKARTA DIVISI EKSPOR

JANNAH, SHOLIHAH MIFTAKHUL (2015) EVALUASI PENERAPAN SALURAN DISTRIBUSI PRODUK PADA PT. BATIK DANAR HADI SURAKARTA DIVISI EKSPOR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    The aim of this study is to determine the "Application Distribution Channels Product At PT. Dana Hadi Batik Surakarta Export Division ". Data analysis method used in this research is descriptive analysis method is to make a picture or a description of all aspects relating to the distribution channels of products at the PT. Dana Hadi Batik Surakarta Export Division. Data collection techniques were used namely to conduct interviews related to the informant, as well as field observations pertaining to all distribution activities in PT. Dana Hadi Batik Surakarta Export Division. From these results we can conclude carry distribution channels used by PT. Dana Hadi Batik Surakarta Export Division is ssaluran indirect distribution. the level of distribution channel used is one channel that uses an intermediate level to distribute its products by the end consumer. Intermediaries of PT. Dana Hadi Batik Surakarta Export Division is the importer of the companies - large companies as well as retailers who most of them are engaged in the business of quilting. The importer of the product ordered directly Dana Hadi to then be distributed to the consumer - the end consumer in the country of importers. Thus, the company only carry out activities related to the business relationship between Dana Hadi with importers, product procurement, to the export activity. Suggestions given to improve the effectiveness of the distribution activities at PT. Dana Hadi Batik Surakarta Export Division is to evaluate existing time management especially in procurement activities until the product delivery schedule of goods (exports). Better time control will have a big impact on the activities - activities after production, especially in terms of delivery of goods, so that consumers can be satisfied has been working with PT. Dana Hadi Batik particular against the distribution process (export) that can run on time. Keywords: Distribution Channels

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Minardi Aris
    Date Deposited: 16 Sep 2015 03:27
    Last Modified: 16 Sep 2015 03:27
    URI: https://eprints.uns.ac.id/id/eprint/19084

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