Customer Relationship Management Untuk Meningkatkan Daya Saing Perusahaan

Suhardi, Bambang (2006) Customer Relationship Management Untuk Meningkatkan Daya Saing Perusahaan. Performa, 5 (1). pp. 31-35.

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    For corporate that compete in industry, Customer Relationship Management (CRM) strategy must be engaged ini order to remain competitive. This strategy involves marketing, sales, service, and technology which have to work together in harmony with other aspects of organization. As a business concept, CRM gives contribution to develop marketing strategic through creating long lasting relationship with customers. The goal of CRM is to enhance the value of customer satisfaction. If customer satisfaction goals were not achieved with the implementation of CRM then this strategy fails. Keywords : customer relationship management, customer satisfaction

    Item Type: Article
    Subjects: T Technology > TA Engineering (General). Civil engineering (General)
    Divisions: Fakultas Teknik
    Fakultas Teknik > Teknik Industri
    Depositing User: Users 829 not found.
    Date Deposited: 09 Jul 2013 20:10
    Last Modified: 09 Jul 2013 20:10

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