SITUS WEB WWW.STYLECOVERED.COM DAN PERILAKU MENIRU (Studi Korelasi tentang Intensitas Mengakses Situs Web Www.stylecovered.com dan Afiliasi kelompok dengan Perilaku Meniru Fashion di Kalangan Anggota Solo Moslem Look Community)

Kartika, Cyana Nurul (2013) SITUS WEB WWW.STYLECOVERED.COM DAN PERILAKU MENIRU (Studi Korelasi tentang Intensitas Mengakses Situs Web Www.stylecovered.com dan Afiliasi kelompok dengan Perilaku Meniru Fashion di Kalangan Anggota Solo Moslem Look Community). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Hijab has now become part of the culture of the community. Muslim women still run by Islamic law to appear fashionable, including members of the Solo Look Moslem Community. Supported by various mass media such as the internet serves Muslim fashion trend. One website that is being widely discussed among members of the Solo Moslem Look Community is www.stylecovered.com. Visual influence, such as through a photo or video, there is a tendency to make them try a new fashion trend. Behavior or tendencies try to imitate members of the Solo Moslem Look Community not only determined by their interest in the messages www.stylecovered.com site. There is also another factor that is a consideration in the decision-making process, the group affiliates. It is interesting to study, whether there is any correlation of intensity www.stylecovered.com access the web site and affiliate groups with fashion imitative behavior among members of the Solo Moslem Look Community. This study is a correlation study of the intensity www.stylecovered.com access sites and affiliate groups with fashion imitative behavior among members of the Solo Moslem Look Community. This study aims to determine whether there is any relationship between the intensity www.stylecovered.com access the site in terms of fashion imitating the behavior of the members of the Solo Moslem Look Community. Once known relationship, this study also aims to find out how much the relationship between the intensity of group affiliation www.stylecovered.com accessing the site and the relationship between group affiliation in terms of fashion imitating the behavior of the members of the Solo Moslem Look Community. The method used was a survey method, the study took a sample of the population using a questionnaire as a data collection tool. This type of research is explanative which is associative, which describes the relationship between the intensity www.stylecovered.com access the web site, affiliate groups, and fashion imitates behavior of the Solo Moslem Look Community . The results show that there is a correlation between the intensity of site access www.stylecovered.com to fashion imitative behavior among of members of the Solo Moslem Look Community ; between intensity www.stylecovered.com access sites and affiliate groups of fashion imitative behavior, that the higher the intensity www.stylecovered.com access the site will be the higher the level of fashion that imitative behavior performed. Group affiliation variable serves as a suppressor variable means variable that suppresses the relationship between access and variable intensity fashion imitative behavior . Fashion imitative behavior little bit more influenced by the intensity of site access www.stylecovered.com than group affiliation . Hijab kini telah menjadi bagian dari budaya masyarakat. Para muslimah tetap menjalankan syariat Islam dengan tampil fashionable, termasuk anggota Solo Moslem Look Community. Didukung oleh berbagai media massa seperti internet yang menyajikan menu trend fashion muslimah. Salah satu situs web yang sedang banyak dibicarakan dikalangan anggota Solo Moslem Look Community adalah www.stylecovered.com. Pengaruh secara visual, seperti melalui foto atau video, membuat mereka ada kecenderungan untuk mencoba trend fashion yang baru. Perilaku coba-coba atau kecenderungan meniru anggota Solo Moslem Look Community tidak hanya ditentukan oleh ketertarikan mereka terhadap pesan- pesan dalam situs www.stylecovered.com. Ada pula faktor lain yang jadi pertimbangan dalam proses mengambil keputusan, yakni afiliasi kelompok. Hal ini menarik untuk diteliti, ada atau tidaknya korelasi tentang intensitas mengakses situs web www.stylecovered.com dan afiliasi kelompok dengan perilaku meniru fashion di kalangan anggota Solo Moslem Look Community. Penelitian ini merupakan studi korelasi tentang intensitas mengakses situs www.stylecovered.com dan afiliasi kelompok dengan perilaku meniru fashion di kalangan anggota Solo Moslem Look Community. Penelitian ini bertujuan untuk mengetahui ada atau tidaknya hubungan antara intensitas mengakses situs www.stylecovered.com dengan perilaku meniru dalam hal fashion pada anggota Solo Moslem Look Community. Setelah diketahui hubungannya, penelitian ini bertujuan juga untuk mengetahui seberapa besar hubungan antara afiliasi kelompok dengan intensitas mengakses situs www.stylecovered.com dan hubungan antara afiliasi kelompok dengan perilaku meniru dalam hal fashion pada anggota Solo Moslem Look Community. Metode penelitian yang digunakan adalah metode survey, yaitu penelitian yang mengambil sampel dari satu populasi dengan menggunakan kuesioner sebagai alat pengumpulan data. Jenis penelitian yang digunakan adalah eksplanatif yang bersifat asosiatif, yaitu menjelaskan hubungan antara intesitas mengakses situs web www.stylecovered.com, afiliasi kelompok, dan perilaku meniru fashion pada Solo Moslem Look Community. Hasil penelitian menunujukkan bahwa ada hubungan antara intensitas mengakses situs www.stylecovered.com terhadap perilaku meniru fashion di kalangan anggota Solo Moslem Look Community; antara intensitas mengakses situs www.stylecovered.com dan afiliasi kelompok dengan perilaku meniru fashion, bahwa semakin tinggi intensitas mengakses situs www.stylecovered.com akan semakin tinggi pula tingkat perilaku meniru fashion yang dilakukan. Variabel afiliasi kelompok berfungsi sebagai variabel penekan artinya variabel yang menekan hubungan antara variabel intensitas mengakses dan perilaku meniru fashion. Perilaku meniru fashion sedikit lebih banyak dipengaruhi oleh intensitas mengakses situs www.stylecovered.com daripada afiliasi kelompok.

    Item Type: Thesis (Other)
    Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Nur Anisah
    Date Deposited: 10 May 2014 18:00
    Last Modified: 10 May 2014 18:00
    URI: https://eprints.uns.ac.id/id/eprint/15881

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