FORMULASI STRATEGI PT NYONYA MENEER DALAM MEMPERTAHANKAN DAN MENINGKATKAN PANGSA PASAR PRODUK JAMU NGENES LINU

Harisudin, Mohd. (2011) FORMULASI STRATEGI PT NYONYA MENEER DALAM MEMPERTAHANKAN DAN MENINGKATKAN PANGSA PASAR PRODUK JAMU NGENES LINU. Jurnal Bisnis & Manajemen.

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    Abstract

    The objective of this study is to formuiate strategies of PT iniyonya ivteneer to maintain and increase maricet share of herbai beverage Wgeres Lina’ in the cam,aetitiveness af herbai products that ciaim ta be stiff-reiieving drugs. The basic method of research is descriptive anaiysis. The data used primary and secondary data caiiected through observation, interview and recording. The data is anaiyted by SWOT matrix and QSPM. The resuits of using SWOT matrix are six aiternative strategies narneiy the discipiine of aii provisions referring to the guaiity management, control‘ farrnuiotian o_t' tatai aaaiity management system based on performance, deveiabment of emaiayee performance monitoring system, deveiagment of creative marketing madei, estahiishment of marketing inteiiigence company; farmuiat.-an assurance sys rem suppiy chain management. 0;‘ the six strategic alternatives conducted by the priaritizatian strategy cansidering strategic factors that have been farmuiatad and the weight afstrategicfactars by using Ctsiiivt. The res uit of this research is PT Nyonya meneer recommended to estabiish functionai division which is tasked to conduct mariret inteiiigence to irtcreaaa niaritet share of 'i"u'geres tinu ’,arad‘uct. Keywords: carn_aet‘itive strategy, SWOT matrix, CJSFM, market intelligence

    Item Type: Article
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Arissa Aprilia Nurcahyani
    Date Deposited: 10 May 2014 06:15
    Last Modified: 10 May 2014 06:15
    URI: https://eprints.uns.ac.id/id/eprint/15721

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