STRATEGI KELANGSUNGAN USAHA INDUSTRI KERAJINAN SAPU BAHAN DASAR IJUK DI DESA DAWAR, KELURAHAN MANGGIS, KECAMATAN MOJOSONGO, KABUPATEN BOYOLALI

Riyanto, Catur Aris (2013) STRATEGI KELANGSUNGAN USAHA INDUSTRI KERAJINAN SAPU BAHAN DASAR IJUK DI DESA DAWAR, KELURAHAN MANGGIS, KECAMATAN MOJOSONGO, KABUPATEN BOYOLALI. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Household industry is not new in Indonesia. Small and household industry empowerment is the populist economic-based government policy. It is a form of trust in community‟s independency in undertaking its economic activities. Become in fact, small and household industry is the one resistant to monetary crisis befalling Indonesia that made this state‟s economy imbalanced. This study aimed to find out the strategy taken by the small and household industrial businessman in maintaining its business in order to be able to survive in current monetary crisis. This industry previously only in local market currently can penetrate the national market. It makes ijuk (sugar palm fiber) broom industry keeps surviving and developing. In this research, the theory used was a social definition paradigm discussing the Social Action. The Social definition paradigm emphasized on the essence of social reality that is subjective in nature rather than on its existence independent of individual. The social paradigm defines sociology as the science attempting to interpret and to understand the social action (interpretative understanding) (Ritzer, 2002: 49). Techniques of collecting data used in this research were in-depth interview and direct observation on the field. The sample of research was selected using purposive sampling technique. The data analysis used was an interactive analysis encompassing data reduction, data display, and conclusion drawing. The result of research showed a variety of strategies taken by the businessmen in procuring raw material, production strategy and marketing strategy. The ijuk broom businessmen here served as the active and creative actors in performing their action, in which they can always do anything they consider as good. Keywords: empowerment, social action, production strategy, marketing strategy.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HM Sociology
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Sosiologi
    Depositing User: Lia Primadani
    Date Deposited: 06 May 2014 18:00
    Last Modified: 06 May 2014 18:00
    URI: https://eprints.uns.ac.id/id/eprint/15142

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