EFEK PERCEIVED EASE OF USE DAN CONFIRMATION TERHADAP ANTESEDEN ONLINE REPURCHASE INTENTION

PRAMESTHI, FEBRIANA (2013) EFEK PERCEIVED EASE OF USE DAN CONFIRMATION TERHADAP ANTESEDEN ONLINE REPURCHASE INTENTION. Other thesis, UNIVERSITAS SEBELAS MARET.

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    Abstract

    Tujuan penelitian ini adalah untuk menguji pengaruhperceived usefulness, perceived ease of use, confirmation, satisfaction, trust, perceived enjoyment terhadaponline repurchase intention. Sampel penelitian yang digunakan sebanyak 183 responden. Teknik pengumpulan data menggunakan kuesioner. Pengambilan sampel dilakukan dengan metode non-probabilitysampling, yaitu purposive sampling dengan kriteria responden yang pernah melakukan belanja online lebih dari satu kali. Setelah data terkumpul, SEM AMOS digunakan untuk menguji hipotesis yang telah dirumuskan. Berdasarkan hasil analisis model structural (SEM) yang menguji hipotesis dalam penelitian ini didapatkan hasil sebagai berikut : hipotesis 1, perceived ease of use berpengaruh terhadap perceived usefulness; hipotesis 2,perceived usefulness memiliki pengaruh signifikan terhadap online repurchase intention; hipotesis 3,confirmation berpengaruh terhadap perceived usefulness; hipotesis 4, confirmation berpengaruh signifikan terhadap satisfaction; hipotesis 5, perceived usefulness tidak berpengaruh terhadap satisfaction; hipotesis 6, satisfaction berpengaruh terhadap online repurchase intention; hipotesis 7, perceived ease of use memiliki pengaruh signifikan terhadap trust; hipotesis 8, trust berpengaruh terhadap perceived usefulness; hipotesis 9, trust tidak memiliki pengaruh terhadap online repurchase intention dan hipotesis 10, perceived enjoyment memiliki pengaruh terhadap online repurchase intention. Penelitian ini telah meneliti beberapa faktor yang mempengaruhi online repurchase intention. Namun ada beberapa variabel yang kemungkinan berpengaruh terhadap online repurchase intention yang tidak diuji pengaruhnya dalam penelitian ini. Sehingga dalam penelitian selanjutnya diharapkan melengkapi keterbatasan pada penelitian ini dengan menambah variabel lain. Kata kunci : confirmation, satisfaction dan trust. The purpose of this study was to examine the influence perceived usefulness, perceived ease of use, confirmation, satisfaction, trust, perceived enjoyment on online repurchase intention. The data were collected by a questionnaires with involving 183 respondents. Meanwhile sample collecting was done by non-probability sampling method, namely purposive samplingwith criteria respondents who have purchased by online more than one.After completing data, SEM AMOS was applied to test the hypothesis have been formulated. The results showedthat hypothesis 1, perceived ease of use influences on perceived usefulness; hypothesis 2, perceived usefulness has a significant affects on online repurchase intention; hypothesis 3, confirmation affects on perceived usefulness; hypothesis 4, confirmation significantly influences on satisfaction; hypothesis 5, perceived usefulness has not significant on satisfaction; hypothesis 6, satisfaction influences on online repurchase intention; hypothesis 7, perceived ease of use has a significant affects on trust; hypothesis 8, trust influences on perceived usefulness; hypothesis 9, trust has not significant on online repurchase intention and hypothesis 10, perceived enjoyment has significant influences on online repurchase intention. This study has examined the factors that influence online repurchase intention. However, there are several variables that may influence the online repurchase intention that were not tested yet. Thus, the futureresearch are expected to fulfilthe limitation of this research. Keywords :confirmation, satisfaction, and trust.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: Satria Nur Fauzi
    Date Deposited: 05 May 2014 22:21
    Last Modified: 05 May 2014 22:21
    URI: https://eprints.uns.ac.id/id/eprint/14975

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