MEDIA RELATIONS AS A COMMUNICATION CHANNEL OF PKU MUHAMMADIYAH HOSPITAL OF SURAKARTA

Purwati, Wiji (2013) MEDIA RELATIONS AS A COMMUNICATION CHANNEL OF PKU MUHAMMADIYAH HOSPITAL OF SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    This final project report was written based on the job training which I did as a student trainee in Public Relations division of PKU Muhammadiyah Hospital of Surakarta. The objectives are to describe the forms of media relations and to know the effectiveness of media relations used by PKU Muhammadiyah Hospital of Surakarta. During the job training, I was placed in the Customer Service or Information representative which is a sub division of Public Relations in PKU. I observed the condition, services, facilities of this Islamic hospital and the activities done by PR officer especially related to the media. PR officer did researching, planning, executing and evaluating in conducting the duties. To maintain the relationship between PKU and media, PR officer does some forms of media relations. There were press conference, press briefing, press release or press news, special event coverage, press interview, and product selling cooperation. PR officer also implements some principles to prevent missteps with media such as giving good service, maintaining hospitals’ image and reputation, supplying good material, preparing facilities, and building personal relationship with media. Media relations applied by PKU is effective because the positive information made by PKU are published on the media which have cooperation with PKU. Therefore this green hospital is known by public.

    Item Type: Thesis (Other)
    Subjects: A General Works > AI Indexes (General)
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Nurrahma Restia
    Date Deposited: 03 May 2014 20:24
    Last Modified: 03 May 2014 20:24
    URI: https://eprints.uns.ac.id/id/eprint/14784

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