STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN DI PT. LOMBOK GANDARIA JATEN KARANGANYAR

PUSPONEGORO, NUNGKY DYAH AYU (2013) STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN DI PT. LOMBOK GANDARIA JATEN KARANGANYAR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    The purpose of conducting these observations is to provide an overview of the performance of PT. Lombok Gandaria in marketing part to determine the marketing strategy that was used by PT. Lombok Gandaria in its application to increase sales volume. Marketing strategy used two factors: internal and external factors. These observations used the observation method kind of descriptive qualitative in detail and depth about what marketing strategies that was used by PT. Lombok Gandaria according to what it is in the field study. Sources of data was obtained from sources (informants) with purposive sampling technique that is considered to select informants who know the information is reliable and accurate, documents and archive, events and sample withdrawal. A data collection technique was used observation and interview. Techniques of data analysis there are several stages of data reduction, data presentation, and drawing conclusions verification. These result of this observations indicated that the PT. Lombok Gandaria used marketing strategies with internal factors consisting of HR inauguration, revamping the system, procurement of machinery, transportation equipment procurement, procurement of raw materials, quality improvement, efforts to obtain such Halal certificates from MUI, ISO, and external factors consisting of technology, the state of the economy, expand the area, adding to the market segments, new product development, promotion. Both of these factors are interrelated and very influential in increasing the amount of sales volume, and look for solutions for every problem that happens to anticipate the worst had happened. Based on the above conclusions the writer give some suggestions to select employees selectively, payments made in stages to maturity when overdue fines, increase the inauguration of the sales-sales that serves to motivate and give rewards to sales, partnerships and enhance cooperation through the promotion of technology information in the field of social media, improve product quality, attention to suggestions and criticisms from consumers.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Nurrahma Restia
    Date Deposited: 03 May 2014 18:02
    Last Modified: 03 May 2014 18:02
    URI: https://eprints.uns.ac.id/id/eprint/14517

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