ANALISIS PEMASARAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI MARGIN PEMASARAN BAWANG PUTIH DI KABUPATEN KARANGANYAR

Listyaningrum, Niken (2013) ANALISIS PEMASARAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI MARGIN PEMASARAN BAWANG PUTIH DI KABUPATEN KARANGANYAR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Garlic is one of horticulture that plays an important role in improving people's nutrition. Garlic needs in Indonesia always increase. However, not all regions can produce garlic, so the need for marketing activities. Problems of agricultural marketing in general is the nature of agricultural products are bulky, and can be easily damaged. So need good marketing and efficient in order to avoid sharp price fluctuations. This study aimed to examine the pattern of marketing channels, analyze costs, benefits and marketing margins, examines the most efficient marketing channel for the economy, analyzing the effect of the price at the farm gate, through which the number of marketing agencies, and the distance farmers with marketing agencies closest to the marketing margin garlic in Karanganyar The basic method used is descriptive analysis of the survey technique. Location research purposively ie in District Tawangmangu, Karanganyar with consideration of the biggest production number in Central Java. Proportional random sampling metode with sampling by 40 farmers sampled. Retrieval methods marketing agency with snowball sampling. The data used in the form of primary data and secondary data. Data analysis methods used in this research is descriptive analysis, cost analysis and marketing margins, as well as econometric analysis with multiple linear regression models Based on this research, it is known that there are five kinds of garlic pattern marketing channels. I channel-farmer-traders wholesalers outside the city-townconsumer retailers outside the city. Channel II farmer-traders-wholesalersretailers- consumers. Commissioner Farmer-channel III-town wholesalersretailers- consumers outside of the town outside the city. Farmer-channel IV wholesalers outside the city-town retailer-consumer outside of town. Channel V farmer-trader-consumer retailers. I was a total marketing costs Rp 3669.78 / kg; profits earned Rp 7140.69 / kg, and the percentage of marketing margin amounted to 37.28%. The total cost is Rp 1044.71 II marketing / kg; profits earned Rp 4772.81 / kg, and the percentage of marketing margin amounted to 23.95%. Marketing III Total cost is Rp 273.41 / kg; profits earned Rp 6563 , 16/kg, and the percentage of marketing margin amounted to 27.14%. Total marketing expenses IV is Rp 497.37 / kg; profits earned Rp 5694.51 / kg, and the percentage of marketing margin amounted to 25.03%. Total V marketing cost is Rp 240.13 / kg; profits earned Rp 5184.09/kg, and marketing margin percentage was 22.5%. Based on the percentage of marketing margin and farmer's share percentage, it can be seen that the channel is the channel 5 most efisien.Variabel farm gate price, number of marketing agencies that passed, and the distance of the nearest farmers with marketing agencies either jointly or individually significant the marketing margin in Karanganyar garlic at 95% confidence level. Based on the research that has been done, then the advice given author among other farmers should actively seek information from both the market and the consumer level traders, the government should establish cooperative agribusiness, and should government provided funding for research related to marketing garlic so no periodic evaluation in the process of market development

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Nurrahma Restia
    Date Deposited: 03 May 2014 17:54
    Last Modified: 03 May 2014 17:54
    URI: https://eprints.uns.ac.id/id/eprint/14504

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