ANALISIS PREFERENSI KONSUMEN TERHADAP BUAH PISANG KEPOK DI KOTA SURAKARTA

Toraldy, Albetha Sekar (2013) ANALISIS PREFERENSI KONSUMEN TERHADAP BUAH PISANG KEPOK DI KOTA SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT Horticultural commodities is a potential commodity in Indonesia. Bananas including horticultural commodities that are important and have long been interested in the community product. Banana devided into two, fresh bananas and processed bananas. Though other types of bananas include nangka banana, kepok banana, and tanduk banana. Surakarta is one area that has a lot of bananas consumer. Kepok banana become a mainstay for this type of banana in the fruit markets of Surakarta. Number of consumers who buy bananas kepok make the producers and marketers should pay attention to the physical attributes contained in bananas kepok because physical attributes bananas kepok a consumer preference. This research aims to determine the attributes of that banana kepok into consumer preferences in Surakarta and determine the attributes that consumers consider the decision to buy bananas kapok in Surakarta. The basic method used descriptive analysis. Locations were selected intentionally (purposive) that in Surakarta in some traditional markets and supermarkets. The data used are primary data and secondary data. Data analysis methods used are W Kendall Concordance test and descriptive analysis. Test results showed that the concordance W Kendall Asymp column. Sig / two-sided asymptotic significance is 0.000. On the side of the probabilities obtained under 0.05. Ho is rejected then the mean rank means a collection of existing alignment or a consensus of opinion among consumers banana kepok in assessing these attributes. Attributes into consumer preferences kepok banana is the price, taste, color, size, fruit flesh thickness, fruit flesh violence, and the number of fruits per comb. Based on the descriptive analysis, which is a kapok banana consumer preferences in Surakarta is priced between Rp 15,001.00 to Rp 20,000.00; whose taste rather sweet, greenish yellow skin color brown spots, which are the size of 10-14 cm, fruit flesh thickly (diameter> 4 cm), fruit flesh rather hard, and a lot of per comb (> 16 pieces). Attributes that most consumers consider the purchase decision kepok bananas in Surakarta is the price.

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Nurrahma Restia
    Date Deposited: 03 May 2014 17:12
    Last Modified: 03 May 2014 17:12
    URI: https://eprints.uns.ac.id/id/eprint/14446

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