INOVASI PRODUK ES KRIM SUSU KAMBING ETAWA-UBI UNGU

Ferichani, M and Darsono, and Supanggyo, (2012) INOVASI PRODUK ES KRIM SUSU KAMBING ETAWA-UBI UNGU. -.

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    Abstract

    This productive research about “The Producing of Ettawa Goat Milk-Sweet Purple Potato Ice Cream” aimed to create a product made from ettawa goat milk which is delicious, nutritious, enjoyable, and marketable. The research in corporation with ettawa goat livestock owner’s wives which is united as KUBE (Corporative Business Association) Adi Jaya at Sayegan Sub-District, Sleman District, Yogyakarta, also partner with Jomint Company, was done in 2011. Research included program socialization to KUBE Adi Jaya officials; producing to get advance product; laboratory test at Lab. of Food Technology and Agricultural Product, Faculty of Agricultural Engineering, Gadjah Mada University; product packaging; disseminating to women as members of KUBE Adi Jaya and neighborhood; measuring of satisfaction to the product; and marketing. Quality measurement was done to measure satisfaction to product consisted of 4 indicators, those were taste, appearance, packaging, and contents (nutrition ingredient). The formula that was used was S = P/E which was a comparison among the expecting product (E) and the fact of product/product performance (P), in this case about how product showed the performance as real to compete with E. This formula was a modified concept by Kotler that states S = f(E,P). The criteria which was used was if S or Sav ≥ 1, it mean the product had high level of satisfaction; moderate if 0.7 < x < 1; and low if ≤ 0.7. Competitor product as E was an establish product, it was Walls ice cream as a product which was produced by Unilever Company, and our advance product as P. The research results show that the product contents complete nutrition. Contents of C-vitamin, protein and fiber function to protect and increase consumer’s healthy. Product also contents carotene, antioxidant and antocyanin that function to prevent cancer and cell degenerative process. Based on perspective about contents, the product is “ready” to be competed with ice cream which has established. The highest value of Sav is gained on contents (1,24), followed appearance (0,997), taste (0,983), and packaging (0,974). Level of respondent satisfaction to contents of etawa goat milk – sweet purple potato ice cream included high caused > 1, while to three others elements included moderate-high caused close to 1. Totally, Sav value that is achieved is 1.038, it means the product can satisfy the consumers in high level caused > 1. The product has capacity to compete even more satisfy than Walls ice cream based on product perspective (element of marketing mix). The product gets positive responses from members of KUBE Adi Jaya and others dissemination participants, also shops as partners of Jomint. Penelitian ini bertujuan untuk membuat produk olahan susu kambing etawa yang lezat, bergizi, nikmat, dan marketable. Kegiatan penelitian bekerjasama dengan istri-istri peternak kambing etawa yang tergabung dalam KUBE Adi Jaya di Kecamatan Sayegan, Kabupaten Sleman, Yogyakarta, serta dengan mitra Jomint Company, dilaksanakan tahun 2011. Pengukuran kualitas dilakukan mengukur satisfaction terhadap produk terdiri dari 4 indikator , yaitu taste, appearance, packaging, dan contents (kandungan nutrisi). Rumus yang digunakan S = P/E, yang merupakan perbandingan antara produk harapan (E) dan fact of product/product performance (P), dalam hal ini bagaimana kinerja produk secara nyata dalam bersaing dengan produk harapan.. Rumus tersebut merupakan hasil modifikasi konsep Kotler yang menyatakan S = f (E, P). Kriteria yang digunakan adalah jika S atau Sav ≥ 1 maka produk memiliki tingkat satisfaction tinggi; moderat jika 0.7 < x < 1; dan rendah jika ≤ 0.7. Produk yang dijadikan kompetitor (E) adalah produk yang sudah mapan dari sisi pemasaran, dalam hal ini penelitian menggunakan produk es krim dari Walls yang merupakan produk Unilever, sedangkan P adalah produk olahan tim pascamelalui proses I dan II. Hasil penelitian menunjukkan bahwa produk memiliki kandungan nutrisi yang lengkap. Kandungan vitamin C, protein dan serat berfungsi untuk menjaga dan meningkatkan kesehatan. Produk juga mengandung karoten, antioksidan dan antosianin yang berfungsi untuk mengikat radikal bebas sehingga dapat mencegah kanker dan degenerasi sel. Dari sisi contents, produk dapat dikatakan “berani” diadu dengan produk es krim yang sudah mapan. Nilai Sav tertinggi diperoleh pada elemen contents (1,24), diikuti appearance (0,997), taste (0,983), dan packaging (0,974). Tingkat kepuasan responden terhadap contents produk es krim susu kambing etawa tergolong tinggi karena > 1, sedangkan untuk ketiga elemen lainnya tergolong moderat-tinggi karena mendekati nilai 1. Secara total, nilai Sav yang dicapai adalah 1,038, artinya produk es krim susu kambing etawa ubi ungu dapat memuasakan konsumen dengan level tinggi karena > 1. Produk susu kambing etawa ubi ungu dapat bersaing dengan bahkan lebih memuaskan dari produk es krim Walls dari sisi produk (element of marketing mix). Produk Es Krim Susu Kambing Etawa Ubi Ungu mendapat respon yang baik dari ibu-ibu anggota KUBE Adi Jaya maupun yang belum menjadi anggota untuk menjadi usaha bersama, serta dari mitra-mitra Jomint Company selaku partner.

    Item Type: Article
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Dyah Pratiwi
    Date Deposited: 25 Apr 2014 20:50
    Last Modified: 25 Apr 2014 20:50
    URI: https://eprints.uns.ac.id/id/eprint/13230

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