Bauran Promosi IM3 Terhadap Peningkatan Kepercayaan Merek Terhadap Penggunanya di Kalangan Mahasiswa D3 Komunikasi Terapan Tahun 2010

Utomo, Surisno Satriyo (2012) Bauran Promosi IM3 Terhadap Peningkatan Kepercayaan Merek Terhadap Penggunanya di Kalangan Mahasiswa D3 Komunikasi Terapan Tahun 2010. -.

[img]
Preview
PDF - Published Version
Download (66Kb) | Preview

    Abstract

    This study aims to look at students of applied communication D3 Fisip UNS in using the provider IM3 the increasingly popular among young people. Applied Communications Students D3 according theory, David A. Aaker (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name Promotion will be able to increase brand (brand equity) and can enhance the success of the program attract new customers while maintaining the old consumers. Promotion is done will be more effective if the brand is known.

    Item Type: Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Dyah Pratiwi
    Date Deposited: 21 Apr 2014 00:05
    Last Modified: 21 Apr 2014 00:05
    URI: https://eprints.uns.ac.id/id/eprint/12647

    Actions (login required)

    View Item