PENGAMBILAN KEPUTUSAN KREDIT BANK PADA PP KERJA DI KABUPATEN BOYOLALI (PENDEKATAN METODE ANALYTICAL HIERARCHY PROCESS)

Yunita, Irma (2013) PENGAMBILAN KEPUTUSAN KREDIT BANK PADA PP KERJA DI KABUPATEN BOYOLALI (PENDEKATAN METODE ANALYTICAL HIERARCHY PROCESS). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research aims to determine the variability in PP Kerja operating system, determine the criteria taken into consideration in choosing a bank credit of PP Kerja, determine the alternative banks that provides the attraction for PP Kerja, and the bank priority for the selected PP Kerja as a creditor. The basic method used descriptive analysis. Locations were selected at PP Kerja located in Boyolali. The data used are primary data and secondary data. Method of data analysis is descriptive and analitycal hierarchy process (AHP). The results showed that the variability in the operating system PP Kerja such as (1) seed production process consists of the selection of land, the selection of farmer groups, the selection of seed sources, field inspection, inspection of harvesting and processing equipment, seed processing, and storage of maintenance time. (2) post-harvest management consists of threshing, drying, cleaning, making lots, seed sampling, packaging and labeling, as well as re- labeling. (3) Marketing consists of market segmentation, target market determination (targeting), product placement (positioning), differentiation and marketing mix (marketing mix). Criteria for selection of bank credit in PP Kerja such as the perception, the distance to the bank, services, administration, collateral, interest, and future installments. alternative bank as the creditors of BRI, BNI, Bank Mandiri, and Bank Bukopin. Results through analytical hierarchy process indicates that the bank is a priority creditor in PP Kerja is BNI. Key Word : PP Kerja, Analytical Hierarchy Process, Credits. Penelitian ini bertujuan untuk mengetahui keragaan sisrtem operasi di PP Kerja, mengetahui kriteria yang dijadikan pertimbangan PP Kerja dalam memilih kredit perbankan, mengetahui alternatif bank yang memberikan daya tarik bagi PP Kerja, serta bank yang menjadi prioritas untuk dipilih PP Kerja sebagai kreditur. Metode dasar yang digunakan deskriptif analitis. Lokasi penelitian dipilih secara sengaja (purposive) yaitu di PP Kerja yang berlokasi di Kabupaten Boyolali. Data yang digunakan adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah deskriptif dan analitycal hierarchy process (AHP). Hasil penelitian menunjukkan bahwa keragaan sistem operasi di PP Kerja antara lain proses produksi benih yang terdiri dari pemilihan lahan, pemilihan kelompok tani, pemilihan benih sumber, pemeriksaan lapang, pemeriksaan alat panen dan pengolahan, pengolahan benih, dan pemeliharaan saat penyimpanan. Pengelolaan pasca panen yang terdiri dari perontokan, pengeringan, pembersihan, pembuatan lot, pengambilan contoh benih, pengemasan dan pelabelan, serta pelabelan ulang. Pemasaran terdiri dari segmentasi pasar, penetapan pasar sasaran (targeting), bauran pemasaran (marketing mix), harga, tempat, dan promosi. Kriteria pemilihan kredit perbankan di PP Kerja antara lain persepsi, jarak rumah ke bank, pelayanan, administrasi, agunan, bunga, dan waktu angsuran. alternatif bank sebagai kreditur yaitu BRI, BNI, Bank Mandiri, dan Bank Bukopin. Hasil melalui analytical hierarchy process menunjukkan bahwa bank prioritas yang menjadi kreditur di PP Kerja adalah BNI. Kata Kunci : PP Kerja, Analytical Hierarchy Process, Kredit.

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Prima Adi Pradana
    Date Deposited: 19 Apr 2014 08:39
    Last Modified: 19 Apr 2014 08:39
    URI: https://eprints.uns.ac.id/id/eprint/12256

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