Alcohol IbM SME in Bekonang and Ngombakan Hamlets

Kurniasih, Lulus and Khoiriyah, Siti and Wibowo, Wusana Agung (2012) Alcohol IbM SME in Bekonang and Ngombakan Hamlets. .

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    Abstract

    Alcohol industries in Bekonang hamlet, district of Mojobalan and Ngombakan hamlet, district of Polokarto, Sukoharjo regency has been established since the colonial era and is home industries which generally produce low level (approximately 20-30%) alcohol (ethanol) which is often referred as “ciu”. The total amount of home industries in both districts is approximately 150 entrepreneurs. However, not all of those home industries produce low level ethanol, such as SME in the alcohol industry of ARTA TIRTA ABADI owned by Mr. Sabariyono (as first partner) and SME in the alcohol industry of NGUDI REJEKI owned by Mr. Parno (as second partner). Both partners are selected because the main products being marketed are no longer in the form of ciu, but in 90% leveled-ethanol for the necessities in the fields of medicine, cosmetics, tobacco industries, pharmacies and hospitals in Surakarta regency. The brand new product of ethanol gel is easily obtained from the dilution of 90% leveled alcohol. Based on the result of discussions and observations with several alcohol SMEs in Bekonang and Ngombakan hamlets, the problems in the field of Bussines Development and Finance Administration is found. The business development could not be done because of the stagnant market share due to the lack of products variety. On the other side, SME finance administration was not yet well-managed. The SME had not separated its business finance from its family finance. The business and family expenses was still mixed, therefore it was difficult to determine how much the actual profit earned by the SME revenue. The solution offered related to the problems encountered by the partners is the training of new products manufacturing in the form of solid alcohol (ethanol gel), the means to market new products, the application of Manual Accounting Information System, as well finance management Methods and the cost of goods manufacture accounting. The implementation methods of P2M covered: a) production of ethanol gel; b) production of accounting training’s module; c) market research, d) training: product’s manufacture, cost of goods manufacture accounting training, marketing training and market research socialization; e) assistance of manufacturing, products packaging and simple bookkeeping; and f) marketing. Technically, the production of ethanol gel did not encounter problems and it resulted in ready to use products. Simple accounting training modules for the necessity of SME was also being compiled. Market research on ethanol gel had been done directly towards a number of respondents from Army/Police, catering businesses, college students (nature-lover students and regiment). Based on the result of market research, the respondents asserted their interest to try to consume ethanol gel products. Products’ manufacturing, training, accounting training and marketing training had been conducted and attended by approximately 12 SME representatives. The training participants assessed the activities carried out as good and were able to support the business development owned. The assistance activities of products manufacturing, products packaging and simple accounting were done directly to Mitra SME. While in the term of marketing, SME was helped in brochures production and products promotion through social networks on the internet. SME was also helped in the products offers to prospective users, especially catering businesses and government agencies/ privates.

    Item Type: Article
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Depositing User: Lynda Rahmawati
    Date Deposited: 17 Apr 2014 21:45
    Last Modified: 17 Apr 2014 21:45
    URI: https://eprints.uns.ac.id/id/eprint/11789

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