AKTIVITAS PUBLIC RELATIONS DALAM MEMPROMOSIKAN PRODUK HOTEL SYARIAH PHI SEMESTA SEMARANG

SAFITRI, DHAMAR APRILANI DWI (2013) AKTIVITAS PUBLIC RELATIONS DALAM MEMPROMOSIKAN PRODUK HOTEL SYARIAH PHI SEMESTA SEMARANG. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRAK Dhamar Aprilani Dwi Safitri. D1610024. AKTIVITAS PUBLIC RELATIONS DALAM MEMPROMOSIKAN PRODUK HOTEL SYARIAH PHI SEMESTA SEMARANG. Tugas Akhir, Surakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta, Mei 2013. Kuliah Kerja Media ini mengambil lokasi di Phi Semesta Hotel Semarang, Jalan KH. Wahid Hasyim 125-127 Kranggan. Tujuan dari Kuliah Kerja Media ini adalah untuk mengetahui Aktivitas Public Relations Dalam Mempromosikan Produk Hotel Syariah Phi Semesta Semarang. Kuliah Kerja Media ini dilaksanakan untuk memenuhi Tugas Akhir Diploma III Komunikasi Terapan konsentrasi Public Relations Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta 2013. Kuliah Kerja Media dilaksanakan pada tanggal 28 Januari 2013 sampai dengan 27 April 2013. Tugas Akhir ini menitik beratkan pada Aktivitas Public Relations Dalam Mempromosikan Produk Hotel Syariah Phi Semesta Semarang. Peran dan fungsi Public Relations dalam pelaksanaan kegiatan promosi sangat penting bagi perusahaan. Aktivitas promosi adalah kegiatan yang harus dilakukan hotel Phi Semesta Semarang sebagai program pengenalan produk perusahaan kepada khalayak. Kendala yang dihadapi adalah kurangnya kesadaran perusahaan mengenai pentingnya peran public relations dalam kegiatan promosi. Perusahaan harus menyadari peran penting public relations dan melakukan job descriptions untuk public relations Keyword : Aktivitas Public Relations, Promosi Produk, Peran Public Relations ABSTRACT Dhamar Aprilani Dwi Safitri. D1610024. PUBLIC RELATIONS ACTIVITIES IN PROMOTING THE PRODUCTS OF SHARIA PHI SEMESTA SEMARANG HOTEL. Final Assignment, Surakarta : Faculty of Social and Political Science of Sebelas Maret Univercity Surakarta, May 2013. The College of the Media Work took place in the Phi Semesta Semarang Hotel, St. KH. Wahid Hasyim 125-127 Kranggan. The Purpose of the study was to know the Public Relations Activity in Promoting the products of Sharia Phi Semesta Semarang Hotel. The College of the Media Work was conducted to fulfill the Final Assignment of Diploma III of Applied Communications, Public Relations, Faculty of Social and Political Science, Sebelas Maret University, Surakarta 2013. The College of the Media Work was conducted from 28th of January to 27th of April 2013. The Final Assignment focuses on Public Relations Activites in Promoting the Products of Sharia Phi Semesta Semarang Hotel. The roles and the functions of Public Relations in promoting the activities are very important for the company. The promotion activities are the activities which must be done by Phi Semesta Hotel as the introduction programs of the company products to the society. The trouble which is faced by the company is the lack of awareness about the importance of Public Relations roles in the promotion activities. The company has to consider the roles and do the job descriptions of Public Relations. Keyword : Public Relations Activities, Products Promotion, The roles of Public Relations

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Depositing User: Noviana Daruwati Kusuma Adi
    Date Deposited: 16 Apr 2014 00:18
    Last Modified: 16 Apr 2014 00:18
    URI: https://eprints.uns.ac.id/id/eprint/11282

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