Utomo, Surisno Satriyo (2014) Bauran Promosi IM3 Terhadap Peningkatan Kepercayaan Merek Terhadap Penggunanya di Kalangan Mahasiswa D3 Komunikasi Terapan Tahun 2010. .
Abstract
This study aims to look at students of applied communication D3 Fisip UNS in using the provider IM3 the increasingly popular among young people. Applied Communications Students D3 according theory, David A. Aaker (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name Promotion will be able to increase brand (brand equity) and can enhance the success of the program attract new customers while maintaining the old consumers. Promotion is done will be more effective if the brand is known. Key words: promotion mix, increase brand, brand equity
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