Bauran Promosi IM3 Terhadap Peningkatan Kepercayaan Merek Terhadap Penggunanya di Kalangan Mahasiswa D3 Komunikasi Terapan Tahun 2010

Utomo, Surisno Satriyo (2014) Bauran Promosi IM3 Terhadap Peningkatan Kepercayaan Merek Terhadap Penggunanya di Kalangan Mahasiswa D3 Komunikasi Terapan Tahun 2010. .

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    Abstract

    This study aims to look at students of applied communication D3 Fisip UNS in using the provider IM3 the increasingly popular among young people. Applied Communications Students D3 according theory, David A. Aaker (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name Promotion will be able to increase brand (brand equity) and can enhance the success of the program attract new customers while maintaining the old consumers. Promotion is done will be more effective if the brand is known. Key words: promotion mix, increase brand, brand equity

    Item Type: Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > D3 - Komunikasi Terapan
    Depositing User: Devi Arlina Irawati
    Date Deposited: 15 Apr 2014 19:23
    Last Modified: 02 Sep 2016 13:22
    URI: https://eprints.uns.ac.id/id/eprint/11206

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