PENGARUH KUALITAS LAYANAN TERHADAP BRAND IMAGE PADA PASIEN RUMAH SAKIT ORTOPEDI (RSO) PROF.DR. SOEHARSO SURAKARTA TAHUN 2012

Ratnawati, Atik (2013) PENGARUH KUALITAS LAYANAN TERHADAP BRAND IMAGE PADA PASIEN RUMAH SAKIT ORTOPEDI (RSO) PROF.DR. SOEHARSO SURAKARTA TAHUN 2012. Jurnal Pendidikan Bisnis dan Ekonomi (BISE) , 1 (1). pp. 1-8.

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    Abstract

    The purpose of this study were (1) to know the relationship of service quality simultaneously on brand image in Ortopedi (RSO) Prof.Dr.Soeharso Hospital Surakarta. (2) To know the relationship of service quality partially on brand image in Ortopedi (RSO) Prof. Dr. Soeharso Hospital Surakarta.The research methods used in this study was descriptive quantitative methods, and the population of respondent in this study were allpatient of Ortopedi (RSO) Prof. Dr. Soeharso Hospital Surakarta during the research period. In this study the large number of samples is determined by 100 respondents. The technical analysis of the data used in this study was of multiple linear regression analysis technique. Based on this research it can be concluded that (1) There’s significant positive relationship service quality to brand image simultaneousey with probabiity value 0.000.(2) There’s significant positive relationship on service quality to brand image partially with probability vaue on reliability 0.027, responsiveness 0.035, assurance 0.026, emphaty 0.008, tangibels 0,016. Keyword: Brand Image, Service Quality

    Item Type: Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Keguruan dan Ilmu Pendidikan
    Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
    Depositing User: Na'imatur Rofiqoh
    Date Deposited: 08 Jul 2013 23:57
    Last Modified: 08 Jul 2013 23:57
    URI: https://eprints.uns.ac.id/id/eprint/1102

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