Peningkatan Hasil Produksi Tenun Lurik Melalui Pengembangan Desain, Alat Produksi, dan Manajemen Pemasaran

Santoso, Ratna Endah and Sabandi, Muhamad and Yuliati, Umi (2014) Peningkatan Hasil Produksi Tenun Lurik Melalui Pengembangan Desain, Alat Produksi, dan Manajemen Pemasaran. IbM.

[img]
Preview
PDF (lurik, motif, production tools, marketing management, lurik, motif, rekayasa alat, menejemen pemasaran) - Published Version
Download (212Kb) | Preview

    Abstract

    The service was performed in Kecamatan Cawas of Klaten Regency, exactly in Tlingsing village (UKM 1 Rukun Makmur Najma) and Bogor village (UKM 2 Bogor Sejahtera). Aims of the service are to help UKM in developing lurik motif of batik cloth, making motif and color designs, to help UKM in making color mixing and color composition, to develop product designs with lurik cloth materials, to help UKM in engineering a weaving devices in order to make more dense for a weaving structure, and to help UKM in making a marketing and financial managements. Methods used in the service were observation, discussion, assistance, illumination, and direct training methods. Observation was performed to find problems the UKMs were facing and then, a discussion about the problems was performed with the UKMs. Assistance activities were conducted in the making of fashion and non-fashion product designs, and in the process of a weaving tool engineering. Illumination or enlightenment about marketing management included marketing and business strategies from pre-order to post-order. Trainings provided to the UKMs were consisting of training of motif and product designs making, training of color dough and color composition, training of sewing technique, training of pattern making, training of finished product making, trainings of financial bookkeeping in ledger and making of bills of sales, purchasing orders, and official reports. Results that had been achieved in the service were: UKM 1 had more varied products and its market was larger, improvement of sewing technique, production and financial managements and marketing activities were more planned and well -organized. UKM 2 were having improvement in skills of motif modification, and they were practicing coloring techniques that fit with standard rules and based on color catalog and coloring techniques that had been tested in FSSR Textile laboratory of UNS (previously, the UKM used coloring technique based on trial and error and speculation so that the results did not fit with expected ones); weaving tools were engineered in order to produce more dense lurik structure of cloth, and production, financial and marketing managements were more planned and well-organized.

    Item Type: Article
    Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
    Divisions: Lembaga Penelitian dan Pengabdian Kepada Masyarakat - LPPM
    Depositing User: Lia Primadani
    Date Deposited: 15 Apr 2014 00:32
    Last Modified: 05 Sep 2016 13:46
    URI: https://eprints.uns.ac.id/id/eprint/10999

    Actions (login required)

    View Item