INDUSTRI KREATIF KAOS Studi Deskriptif Kualitatif Proses Pengelolaan Kreatif dan Hubungan Kerja dalam Industri Kreatif Kaos di Kabupaten Sleman Daerah Istimewa Yogyakarta

P.J, R.Wing Widjatmiko (2011) INDUSTRI KREATIF KAOS Studi Deskriptif Kualitatif Proses Pengelolaan Kreatif dan Hubungan Kerja dalam Industri Kreatif Kaos di Kabupaten Sleman Daerah Istimewa Yogyakarta. Other thesis, Universitas Sebelas Maret.

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    Abstract

    R. WING WIDJATMIKO PJ, D0305054. Thesis. T-Shirt Creative Industry. Qualitative Descriptive Research of Creative Management Process and Employment Relations in the Creative Industries of T-shirt in the Sleman District, Yogyakarta. Faculty of Social and Political Sciences, University of Sebelas Maret Surakarta. The purpose of this research is to know about the creative process of production management and marketing in t-shirt’s industries and know about working relationship in the creative industries of t-shirt and how to maintain and develop the continuity of t-shirt business. This research used qualitative methods in exploring data, through in depth interview and direct observation. The primary data obtained from some interviews. This research used triangulation of data to test the validity of data by using something other than data such as picture documentation. Triangulation reflects an attempt to gain a deeper understanding of the research’s phenomenon. The research’s sampling is through purposive sampling which is the sample choose deliberately to finding what is in accordance with the purpose of the research. From this research can be concluded that the creative process of production and marketing management by the creative industries of t-shirt is a creative process and art in creating the aesthetic value products.The process include how the existing design concept will be used on t-shirt, but this process do not stop at the concept or just an idea. The concept or idea must be realized and used by society. The meaning is the creative industries should pay attention to the values in society while creating the design’s concept. Then, there are forms of subcontract relationship in the creative industries of t-shirt. There are commercial subcontracting relationship between FIBERS company as the principal with RUSTER company as the subcontractor company. Fibers subcontracting its production to Ruster because Fibers has not factor of production such as production equipment and manpower in t-shirt production. Then, there are industrial subcontracting relationship between MCK company as a sub contractor with DEMON.INC as a principal. DEMON.INC subcontract their production because they do non’t have the factor of production such as production equipment and manpower in t-shirt production. In addition, the creative industries of t-shirt have patron and client relationships. Patron and client relationship happens because employees who work in FIBERS company is co-entrepreneur who lives around the same business environment. In this case, the entrepreneur is the patron who has the business assets and employees is a client who works on entrepreneur.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HM Sociology
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Sosiologi
    Depositing User: Devi Nurlita Sari
    Date Deposited: 29 Aug 2013 04:11
    Last Modified: 29 Aug 2013 04:11
    URI: https://eprints.uns.ac.id/id/eprint/10844

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