PENERAPAN BAURAN PROMOSI YANG DIGUNAKAN PT BANK TABUNGAN NEGARA (BTN) PERSERO TBK, KANTOR CABANG PEMBANTU UNIVERSITAS SEBELAS MARET (UNS) UNTUK MENINGKATKAN JUMLAH NASABAH

NUR CAHYA, ANDREA (2011) PENERAPAN BAURAN PROMOSI YANG DIGUNAKAN PT BANK TABUNGAN NEGARA (BTN) PERSERO TBK, KANTOR CABANG PEMBANTU UNIVERSITAS SEBELAS MARET (UNS) UNTUK MENINGKATKAN JUMLAH NASABAH. Other thesis, Universitas Sebelas Maret.

[img] PDF (Promosi,Strategi bauran promosi,Manajemen Pemasaran,Bauran promosi) - Published Version
Download (1553Kb)

    Abstract

    PT. State Savings Bank (BTN) s, TBK-Branch Office Sebelas Maret University (UNS) in an effort to attract and increase the number of customers applying the promotion mix. This is done to face the competition with other companies as well as improve service to customers. For all these reasons the authors conducted a study to find out the variables used promotional PT. BTN Persero, PT Branch Office Sebelas Maret University in Surakarta (UNS) and the effect of increasing the number of customers. Data obtained in this study using the method of observation, interview and literature study. While the methods used in the discussion is descriptive to describe or tell application promotion conducted by PT. BTN Persero, PT Branch Office Sebelas Maret University in Surakarta in an effort to increase the number of customers. PT. BTN Persero, PT Branch Office Sebelas Maret University Surakarta using three promotion mix include: advertising, sales promotion, and personal selling to introduce the types of products and find new customers. While media campaigns used to advertise the print media both newspapers and magazines, television, banners, banners, brochures, and billboards. With the implementation of the existing promotion on the company's highest customer in December 2010 8,000 customers opening new accounts at the Bank BTN. While the number of customers the lowest was 201 in September 6800 with the number of customers. In this discussion we can conclude that the media campaign used BANK (BTN) Branch Office Sebelas Maret University (UNS) to increase the number of customers. As input for the company, the author gives a suggestion for BANK (BTN) Branch Office Sebelas Maret University (UNS) are more vigorous in itspromotional activities such as the time period of the Bank Student Orientation promotion of savings products in BTN Bank itself and sponsor a student seminar held on campusto conduct a campaign about saving products in the absence of a cut administrative costs. This was done at the sidelines of the event or by request to the committee alittle time to promote existing products passbook at the bank. It would be more effective to conduct promotional activities to increase the number of customers.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Vignasari Kokasih
    Date Deposited: 21 Aug 2013 18:40
    Last Modified: 21 Aug 2013 18:40
    URI: https://eprints.uns.ac.id/id/eprint/10227

    Actions (login required)

    View Item